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Blogging by the Numbers

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The question is no longer should you blog, but how often? While paid advertising has and always will play an important role in your business marketing strategy, organic SEO (search engine optimization) is becoming more and more important, as the majority of people now go online when they’re looking for a new product or service. So the easier it is for them to find your business online, the better.

As we’ve said before, one of the best ways to get your business noticed by the search engines is by blogging. Search engines constantly crawl webpages and index what they find. Each time they crawl, they look for new information. If you feed the search engines appetite for new content with a blog, you’re one step ahead of your competition.  Your blogs should be informative, engaging and well written, and most of all, relevant to your business and your customers. This new content will increase the amount of indexed pages, increase keyword density on your website, increase your search engine ranking, and ultimately drive website traffic.

The payoff in increased web traffic is amazing. Hubspot recently published new data detailing the benefits of blogging, both in increased website traffic and lead generation. Be sure to read the full report. You’ll be glad you did. Here’s a sample of what they found:

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If you’re wondering how to get started writing a blog for your company website, we have some tips.