The Value of Customer Testimonial Videos

We know your customers think you’re great. But do your prospective customers know?

Word of mouth is a powerful thing, and you need to take full advantage of it. A newer way to do that (beyond listing them as a referral on your marketing materials or getting them to do a review on your Facebook page) is through customer testimonial videos.

According to a survey by BrightLocal, more than 85% of consumers turn to online reviews to determine whether or not a local business is reputable. Video testimonials are a great way to bring positive online reviews directly to your potential customers. You can incorporate customer testimonial videos into your website, as well as into your social media marketing efforts on Facebook and Twitter.

Video customer testimonials bring authenticity to your business in a way that quotes and text-based case studies just can’t. Hearing a live, satisfied customer talking about their personal experience with your product or service not only leaves a good impression on new visitors to your website, but also builds trust by backing up the claims you make about your business.

Making a customer testimonial video is pretty easy, especially if you’re working with a web video production company like Coastal Web Services. If you have before and after pictures of the work you did for your client, you’re off to a good start. Customer testimonial videos generally only show a little of the customer talking. A lot of the video is then covered with pictures or video while the customer is still talking.

If you have a project you’re especially proud of, and your client is especially happy with it, ask them if they’ll lend their voice and face to a customer testimonial video for you.

For more information you can reach us at 410-420-9390. We are the team at Coastal Web Marketing providing SEO web marketing, website design and web videos for small businesses.