Content / Text Writer


Web Terms Coastal Web Services knows that web design terms can sound like a lot of mumbo jumbo. We break it down so it’s easy to understand what things like SEO, search engine optimization, web programming, and mobile web design can do to help you grow your business.

Coastal Web Design Terminology:
Let’s start with the basics. A web designer/web developer creates, designs and builds websites to a client’s specifications. That was simple. Here are some web design industry terms that you may not be familiar with. Visit the About Tech Web Design Glossary for even more terms.

Front-End Web Design

A web designer knows how to design a web site so there are things a web site user sees and doesn’t see. Front-end refers to your visible web design including the basic pages which contain text and images that get your point across. This is typically your home page, your “About Us” page, and your information pages, etc. If programming/code is used on your web design, the web designer makes sure that the data coming from the “back-end” gets displayed correctly on the “front-end” (where web surfers view the requested data you provide) of most browsers (Internet Explorer, Google Chrome, Safari, etc.)

Back-End web design

This is the area where a web designer puts the website programming. We know how to design a website so the programming runs smoothly. Back-end would be things done behind the scenes, including web add-ons such as e-commerce (shopping cart),  RSS feeds, calendar program, etc…

Responsive Design: Responsive web design means a web site is responsive to the type of device that it’s viewed on. With the increase in mobile and tablet web usage, responsive design – web design that makes sure your site looks great on all devices – is a key condition when designing a website.

Mockup: Mockups are basically real size models of how your design is planned to look. For web designers, a mockup will be nearly identical to the actual website, only without the functionalities.

Backlinks A backlink is a link coming from another website to your own. The number and quality of backlinks that your site has can affect your search engine optimization efforts, as some search engines provide significant weight to the backlinks of a site.

Blog Blog is short for Weblog and is a Web page that has relatively short, frequent updates made to it. Similar to a Web journal or “what’s new” page. Search engines love new and fresh content.

CMS CMS stands for content management system. CMS makes it easy for you to update your website without having to know anything about web development. With just a few clicks you can update articles, upload photos, change the text on your homepage, or add new products to sell on your website.

External link An external link is a hyperlink that points to another website on the internet. External links are important to your web site because they provide additional information and give your audience a breadth of resources to follow.

Keywords (key words)

In SEO, the keywords or keyword phrase is the phrase that the author is trying to target for search engines. Most of the time, you should focus on one keyword or keyword phrase per page.

Keywords should represent the main point of a page. They are the words that someone would type into a search engine and find your page.

Organic search

Most search engines offer two types of search results to their customers: paid results (typically at the top or on the side) and organic or natural results. While paid results can get your Web site to rank higher for a specific keyword phrase (because you’ve paid to be high in the results), most web users consider these results to be little better than advertising, and will often skip over them in favor of the natural or organic search results.


SEO SEO is an abbreviation that stands for “search engine optimization”.


Search Engine Optimization SEO or search engine optimization is an inexpensive way to help your Web site get more page views by creating Web pages that rank highly in search engine results.