Email marketing is a very effective digital marketing strategy. It is a powerful way to reach your audience and spread the news about current deals you are offering. With a solid email list, email marketing can entice your existing customers to hire you again and it can also bring in new customers.
We clean up and optimize your existing email list while keeping your existing customers engaged through your email marketing campaign. We also encourage your clients to share the emails with their friends, and you can even opt to reward them if a friend turns into a new customer!
Email Marketing Strategies
We keep up with the current email marketing strategies. Sending emails manually can be time consuming. That’s why we automate your email marketing campaign to send emails at the optimal time of the day, and also send the optimal number of emails per week. The key with email marketing is to get your customers to open and read the email, and if by chance they want to unsubscribe from your email list, your email should make that easy for them.
We’ll keep track of the date regarding your email marketing campaigns, including open rate, bounce rate, conversion, etc. to help you see what works and what doesn’t. We can develop smaller email lists within your larger list, so you can target specific customers with a particular email. We make your emails short, sweet and to the point, with a strong call to action, whether it’s Call Now, Click Here to Join, Request a Quote, etc.
Research shows that the average adult’s attention span is eight seconds. With such a short amount of time to work with, it is safe to assume that consumers are not reading your emails word-for-word, but rather scanning the emails looking for something to peak their interest. Therefore, writing long emails is not the best approach. It is best to structure the emails to help draw people in to reading your content, while guiding them towards the call to action.
Our email campaigns are optimized for all viewing screens. Most people check their email on their phones. We make sure that our emails are easy to read and understand across all platforms. If you’re looking for an effective, attractive way to market your website, contact Coastal Web Marketing today at 410-420-9390 or fill out our online contact form to get started. Build your business better with Coastal Web.