Coastal Web Marketing
Maryland SEO Trends in 2018
Happy New Year! We hope one of your New Year’s resolutions was to invest in SEO for your business website. As a Maryland SEO company, we make it our business to keep up with all of the changes and trends in SEO, or search engine optimization, so that we may optimize your website. We do better than keep up. We stay ahead of the game. While the fundamentals of SEO remain solid, such as strong, informative content, link building and overall user experience, there are several big SEO trends to prepare for.
We do need to remind you, though that the onsite fundamentals of quality and informative content and link building are as important as ever. Don’t throw those efforts by the wayside to focus exclusively on the shiny new objects, or your overall SEO strategy will fail. That said, here are the big things to watch:
Mobile First What is mobile first? Simply put, mobile first is the trend in website design and SEO to design websites for smartphones, tablets and other mobile devices in mind, rather than desktop web design. Fast and responsive web design is key. Many SEO industry experts expect Google to slowly switch to a mobile-first index in 2018. A mobile-first index means Google will use the mobile version of web pages (non-desktop version) as the primary search index for the resulting SERPs (search engine results pages). It is crucial to have fast, mobile-friendly pages that provide an excellent user experience. Slow-loading pages that are not optimized for mobile will be left behind in the dust.
Voice Search Voice search is becoming more and more popular, as people are searching while they are on the go, using their smartphone or other mobile device. Voice search is fast and easier than typing on a tiny screen. One thing this means is that SEO will need to pay attention to more conversational and natural phrasing of search queires, such as “best Maryland SEO company” rather than the generic “SEO”, or “emergency air conditioning repair near me” rather than the generic “air conditioning”.
Voice search is very specific, and frequently asks a question, or wants to find “something” near me.
Featured Snippets What are featured snippets? Come on, you’ve seen these. Featured snippets are the little snippets of information that appear at the top of some Google SERPs pages, A featured snippet is a summary of an answer to a search query. It appears in a box, and pulls information from a website to answer the search question. It includes the page title and URL Google drew the information from. While featured snippets have been around a while, people are now starting to realize that being #1 in the organic search results may not be good enough if there is a valuable snippet featuring your competitor’s website appearing before you in position zero. Even if organically, they rank sixth. .
There are three main types of featured snippets:
You can learn more about featured snippets and how to earn them in this article. It’s important, however to keep your content informative and easy to read.
The Rise of Video If you’re not already using video as part of your SEO strategy, what are you waiting for? You can use YouTube itself to get more web traffic and embed videos on your website to increase dwell time – the length of time someone stays on your web page. How-To videos related to your business are especially popular, as are demonstration videos. Consider getting happy clients to sit for a video testimonial, rather than just a written testimonial. Check out one of our recent blogs about how videos on your website can convert a visitor to a buyer. BTW, Coastal Web Services offers web video production.
If you want to invest in your business, call Coastal Web Services at 410-420-9390 or use our contact form to schedule a free SEO analysis of your website. Find out why our clients say we’re the best Maryland search engine optimization providers.
While we’re based in Maryland, we also provide SEO consulting services in Mobile AL and surrounding areas, Washington DC, Delaware, Virginia and southern Pennsylvania.