SEARCH ENGINE OPTIMIZATION DONE RIGHT
Coastal Web is an SEO agency in Maryland that provides search engine optimization (SEO) services for your business website. SEO Marketing is a method of full service digital marketing that can help you get more visitors to your website and convert visitors into paying customers.
Why SEO Matters
SEO matters today more than ever. Don’t believe us? Check out some recent SEO statistics.
- 32% of traffic goes to the site that placed first in the Google organic search results.
- 91% of all organic traffic goes to the websites on the first Google search engine results page (SERP).
- 51% of all website traffic comes from organic search, 10% comes from paid search, 5% from social media marketing, 34% comes from all other sources.
- More than 40% of business revenue now comes as a result of organic search traffic.
Not convinced yet? Keep reading to see how working with a reputable SEO agency can catapult your company ahead of your competition.
Organic Search is at the Heart of Search Engine Optimization
You’ve heard us mention the term organic search a couple of times now. Organic, or natural search, refers to unpaid search results. SEO uses the unpaid and natural (organic) process of promoting content on search engines. The organic results are based on their relevance to the search query, domain authority, informative content, and other organic search ranking factors.
Performing well in organic search requires extensive keyword research and use of those target keywords in both in your visible text and the back end of your website.
Search Engine Optimization best practices utilize more than 200 ranking factors. It’s not as simple as doing a little bit of keyword research. Implementing Search Engine Optimization is not a do-it-yourself job. You will need an experienced SEO company to help you place highly in organic search results.
When was the last time you Googled the products or services you provide? Not your company name, but what you think someone in your service area would type in the search box if they were looking for a company like yours. Go ahead and do it now. Is your business on the first page? No? Take a look at those statistics above again, and start interviewing SEO agencies pronto.
Local SEO works at making sure your web design, navigation, background meta data, and content are all optimized for your particular service area. We can optimize at the state, county, and city level. In some cases, we can even optimize for individual neighborhoods!
With any search, Google is going to display the results in separate parts. For instance, when we Google seo services harford county, our own Coastal Web site ranks at the top of the ten search results. (We hold 3 of the 10 spots as of this writing). This SERP has no ads, but it does also feature our Google My Business information on the right hand side of the page.If there were ads, they would be at the top of the listings, and marked as such.
Another feature Google uses is the snippet. This shows up at the top of the page frequently when you type in a question. An example question of what is seo gives multiple results, but the top spot gets the snippet. This is known as Position 0.
You may have heard the phrase “content is king.” Well, it’s true when it comes to SEO. Google uses your content to discern how relevant your products or services are to a user’s search query. Informative, easy to read, and SEO friendly content spells it out for Google.
Successful content marketing means continually creating valuable and relevant content both on your website and through social media marketing helps you attract a clearly defined audience – your target customer. We help you create an overall content strategy, and help you develop content for your website, such as new pages, blogs, FAQs, videos, etc.
So once you have a visitor to your website, how do you turn them into a paying customer? Well, conversion optimization can go a long way towards bringing in qualified leads. Telling a visitor to your website what to do next, and making it easy to do so helps turn a website visitor into a satisfied customer who recommends you to others.
Conversion optimization is a much better tool for lead generation than cold calling. If someone is visiting your website, they’re already looking to buy, either now or down the road. You’d be surprised how many business websites don’t take advantage of conversion rate optimization tools such as buttons for Call Now, Schedule an Appointment, Get a FREE Quote, etc. And having a contact form right there built into the web pages gives people who are looking at your website after hours, or who can’t call you because they’re at work the option to make direct contact.
Your videos and images can also show up high in the SERPs, if they are optimized for SEO with image alt text, closed captioning of the video, etc. A good SEO agency will optimize everything on your website, and encourage you to add original content, images, and videos to take advantage of all of the possibilities.
We offer video production services that can help you capture the attention of your website visitors.
Google My Business
Google My Business is a free tool from Google that helps you connect with your customers. This is the blurb to the right hand side when you actually Google your business. If you Google your business now, does it say “Claim this Business”? That means you haven’t claimed it yet, and you’re losing out.
By verifying/claiming and then editing your business, you take control of what Google shows people about your business. This includes a description of your business, and where you are located on the map, as well asyour address, business hours, phone number, email, reviews, and more. You show up in local search
And did we mention reviews? Encourage your existing customers to leave a Google review. Positive reviews result in a “star rating” for your business. You want three stars or higher.Google sees positive reviews as a sign of your company’s expertise and trustworthiness.And businesses with positive reviews benefit from a higher click through and conversion rate.
And as with anything Google, there are reports and analytics that go along with Google My Business. You can see at a glance how customers search for your business. Direct Search means they searched for you by company name or address. Discovery Search (organic) means they found your website by searching for a product or service. The analytics also allow you to track phone calls, website visits, and user events such as finding directions to the location.
We can help you claim your business, and turn your listing into a showcase.
Pay Per Click(PPC) Is Still Useful
Pay Per Click (PPC) is basically paid advertising. You have to pay Google or another search engine company to have your web pages display in the SERPs when someone types in a search using specific keywords you have chosen. While not as good as placing high in the organic search results, PPC, when used in combination with search engine optimization, can help you cover all your bases.
Paid search results will display differently in the search results. For instance, Google may put them near the top of the page, or off to the right. The paid results may also have shading or some other visual clue, such as the word “Ad” in a box to separate them from the organic search results.
Google Ads (formerly known as Google AdWords) is probably the best-known PPC program out there. But getting started with Google Ads, using appropriate key words and making sense of the analytics is not for the faint of heart. Much as Google would like to say it’s simple and easy, it’s more complicated than that.
Facebook Ads is another option for PPC, and can reach a different audience. The key is to know who your target customer is, and budget wisely. You can burn through a lot of money with a scattershot PPC program.
As part of your overall web marketing strategy, we can help you develop a PPC or Google Ads program. When you combine PPC with search engine optimization, you can dominate the search results. While SEO focuses on the search engines, PPC allows you to place ads on websites beyond Google. Ad placement will depend on your budget and target audience.
PPC can get you faster placement in the SERPs, but you will get what you pay for. Top key words can be highly competitive in the PPC world, so the big guys with bigger budgets may crowd you out.We have the tools to research key words and their competition in PPC, so we can help you make the most of your budget.
Something to be aware of, though: Statistics show that 70% of internet users ignore the paid ads (PPC) at the top and click on the organic search results. So don’t put all of your marketing money in the PPC basket.
Email Marketing Drives People to Your Website
Email Marketing is just that – marketing your business through email to prospective and current clients. Crafting a marketing email that actually gets opened takes a lot more work than you might expect. There is a science behind successful email marketing.
The Subject line has to grab the recipient’s attention, but make it past the spam filter. The email’s content needs to be informative, but still have a call to action that brings them to your website. Maybe it’s a free offer, or a limited time offer, but you want something in that email that persuades the reader to take the next step.
Coastal Web does not buy or sell email lists, but we will work with you to expand your prospects with email marketing that gets results. While not a direct part of SEO, email marketing does drive traffic to your website. When someone clicks on a link in your email and ends up on your website that is an example of direct traffic, rather than organic traffic. They did not search for your services, but instead, clicked on an offer that took them directly to your website.
You can use email marketing to send out special offers, company updates, your latest blog, industry news, and more. We can help you set up an email marketing content calendar based on your target audience, and what products or services you provide.
We will provide you with analytics that will show you your open rate, click through rate (CTR), bounce rate, unsubscribe rate, and more, to help you fine tune your email marketing for greatest success.
What Does Your SEO Agency Charge for SEO Services?
Our SEO agency is not out to rob you blind, but we are a business like yours. We have employees to pay and equipment and tools of the trade to pay for. In general, we charge $100 per hour for our SEO services. We also offer SEO packages ranging from $400 to $1200 a month.
We now only allow recurring credit or bank card payments for our SEO programs. Payment is due on the 1st of the month. Sometime during that month we will perform your search engine optimization services equal to the time you have pre-purchased for the month. This may involve blog writing, adding new pages, rewriting old ones, changing key phrases, etc.
It’s important to know that investing in SEO is investing in your company. You should also know that SEO is not a one and done sort of thing. As your business changes and the market changes, your SEO strategy needs to change to keep up. And of course, Google likes to change things up on a regular basis, so your SEO will need some tweaking to meet changing algorithms.
SEO Analytics – Where You Rank
And each month, we will dive into the SEO analytics for your website, and send you an email with details on where you stand regarding what we did in the previous month and where your main key phrases are positioned on the 3 major search engines (Google, Yahoo and Bing.)
It’s also very important to know how you stack up against your competitors. With that in mind, we will alternate our reports to show your Google mobile and Google desktop score in one month, another may be Google, Yahoo and Bing and the next may be where each keyword phrase is positioned compared to your 2 main competitors.
Depending on which services you want, analytics will cover organic search results, Google My Business, PPC, and email marketing. Your report will detail how people are getting to your website, and what they do once they are there.
Work With an SEO Agency with a Proven Track Record
Our SEO agency has helped a wide variety of companies improve their online marketing efforts. We would be happy to provide you with references.
If you’re ready to invest in your company’s future by working with a professional SEO agency, call Coastal Web today at 410-420-9390 or use our online contact form for your FREE SEO analysis and consultation.