We’ve been saying for a while now that it’s important to make your business website mobile friendly so that you don’t lose customers, but continue to attract new ones. Well, now Google is making it official. The search engine recently announced that as of April 21 (a.k.a. Mobilegeddon), they’ll use mobile-friendliness as a ranking signal in their search algorithms. That means if your site isn’t mobile-friendly, it will be penalized in the search rankings on mobile devices. One Google engineer went so far as to say this change will have more of an effect on search engine rankings than Panda or Penguin did — and those were two of the most significant algorithm updates Google has ever made.
We won’t know exactly what the impact will be until April 22. We do know that it will change the way Google evaluates the mobile-friendliness of websites, but we don’t know what Google will look at to determine if a site is mobile friendly.
How to prepare
If your site is already mobile-friendly, you don’t have much to worry about. However, if you haven’t upgraded to a responsive website design for your website or added a separate hosted mobile website, give Coastal Web Services a call today at 410-420-9390 to discuss your options.