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What is Social Media Marketing and How Can It Help Your Business?

Getting qualified sales leads can be a challenge for any business. Social media marketing can help. Social media marketing refers to the process of gaining attention and traffic through the use of social media platforms.

Social media itself refers to several sites that attract different ages of people and provide radically different social actions. Twitter is a social site designed to allow users to share short messages or updates with others. Facebook, on the other hand, is a full-blown social media site that allows users to share updates, photos, videos, join events, start fundraisers, and more.

How are SEO and Social Media Marketing Related?

SEO and social media marketing are actually very closely related. Social media feeds into the discovery of new products and information. Social media can also help build links which in turn support your SEO efforts. Social connections can also affect the relevancy or placement of some search results, either within the social media network or at a mainstream search engine such as Google.

How many times have you performed a search and a Facebook page was part of the search results, or a LinkedIn page? Posting relevant information through social media marketing can help your social media sites become part of the search results when people are searching for your product or service. It can also direct people to your website.

Social media marketing can involve setting up business accounts on a number of social media platforms, and using them to build your brand. You can also have a paid advertising campaign on many social media sites, which allows you to target a very specific audience.

Coastal Web Services has social media marketing and branding experts on staff who can help you get started with social media marketing, and manage your campaigns as well. Typical sites to take advantage of include:

  • Facebook
  • Twitter
  • Instagram
  • Pinterest
  • LinkedIn
  • YouTube

If you’re interested in learning more about social media marketing and how it can help you attract new customers, call Coastal Web Services today at 410-420-9390 for a free consultation on our SEO consulting services, and how you can use social media marketing to increase your conversion rate. While we’re based in the Baltimore, Maryland area, we work with clients from coast to coast, with a majority of our clients being in the Mid-Atlantic area and the Carolinas.

At Coastal Web Services, we help you navigate your way to online success.

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