Top Reasons Why You Should Have a Business Website

Website Design

If you’re still a Yellow Pages kind of business, this article is for you. Did you know that nearly 90% of consumers do online research and read reviews before choosing where to buy a product or service? By not having a business website, you are taking yourself out of the mix of businesses that people consider. Sure, you may be listed in some directories, but if you don’t have a website that tells prospective customers more about who you are and what you do, they may think you’re behind the times, or have something to hide. This is especially true for people under 45 who have had internet access for most of their adult lives.

Hiring a professional web design company to build your website is an investment in your company’s future. A functional website design is one of the most important pieces of your marketing plan. Take the money you’ve been using on Yellow Pages and newspaper ads and put it towards a website. Your new website should be attractive, easy to navigate and provide valuable, informative content to current and prospective customers.

There are several reasons a website should be a part of your marketing campaign:

Flexibility. Websites provide opportunities to post new and different content daily, weekly, monthly, etc. Your website can also be easily revised and tweaked for constant improvements and/or changes in your business’ product or service information. This includes adding special promotions as well.

Convenience. It is far more convenient for a person to research a product or service, schedule a free quote, sign up for a class, or buy a product online, compared to driving to a store to accomplish the same task. And if it’s after hours, don’t you want people to be able to contact you through your contact form? A lot of people can’t call during regular business hours.

Credibility. A website gives you the opportunity to tell potential customers what you do, what products and/or services you offer and why you deserve customer’s trust and confidence. As discussed above, not having a business website these days sends a negative message to a large part of your potential customer base.

Cost. The cost to build and maintain a website is relatively cheap compared to print forms of media. Shop around. Get several estimates from local web design companies. Going with a professional is your best bet, because they have the expertise in what is really a pretty technical area. The best way to spend your marketing budget is by creating an attractive and easy to use website that helps you attract customers.

Customer Service Your business’ website can provide valuable and informative content. This can be through the content on each web page, blogs, videos, FAQs, and industry specific information. Quality content enhances the visitor’s user experience and satisfaction. And by having a contact form or customer feedback form, you make it easy for current customers and prospective customers to interact with you, day or night.

Your website really is your best chance to make a good first impression with prospective clients. For more information on Maryland web design and SEO services, call Coastal Web Services today at 410-420-9390 or use our contact form and someone will get back to you shortly. We offer a free, no obligation consultation, complete with a written estimate. We serve small business clients in Maryland, DC, Virginia, Pennsylvania, Delaware, North Carolina and Alabama.

Will Adding a Blog Help My SEO Efforts?


Will Adding a Blog Help My SEO Efforts?

If you’re already investing in SEO services for your business website, congratulations. You’re making one of the best marketing investments there is. But are you doing everything you can?

A blog can be a big investment timewise, if you write it yourself, but the SEO benefits can really make it worth your time. If you’re a small business and you need to focus all of your energy on your projects and getting new clients, consider adding blog writing into your SEO services contract. Coastal Web Services provides monthly blog writing in certain SEO packages.

Adding a blog to your website improves its search visibility. A blog is part of your content strategy that can allow you to rank for more keywords, or rank better for your top priorities.

Ideally, your website content provides an expert level of knowledge about what it is you do – whether you sell used machinery, you are a custom home builder or you’re a landscaping company. This helps make sure you meet Google’s quality guidelines. By adding a blog to your website, you gain search engine results page (SERP) real estate, which provides additional touch points for users to discover your company. By creating new content, you will inevitably be expanding your keyword set.

By increasing your visibility through SEO and writing a blog, the likelihood that different pages of your website will appear in the same SERP list, which in turn leads to an increased click-through rate.

To sum it up, content creation, particularly blogs, is critical if you want to expand your company’s profile. As an added bonus, adding fresh content requires Google to regularly crawl and index your site, and fresh content is a consideration when Google ranks your page in search results. In addition, if your website lacks on-page content due to aesthetic purposes or because it’s an e-commerce site, a blog is an excellent way to beef up your content offerings and target specific queries.

For more information on blog writing and how to write a blog, check out some of our previous posts.

If you want to add a blog to your website but don’t have the writing ability or the time to do it yourself, call Coastal Web Services today at 410-420-9390 to add blog writing to your SEO services plan.

Do You Need Small Business SEO Services?


Do You Need Small Business SEO Services?

If you have a website, and if you don’t you should probably get one pronto, you need small business SEO services. SEO, or search engine optimization, simply put, is when we use a series of techniques and procedures to optimize your website so the search engines will place your website high up in the search engine results pages (SERPs).

This includes a lot of behind the scenes work and visible work such as the use of appropriately researched keywords and related phrases in your content, meta tags, title tags, description tags, a site map, appropriate url names, header tags, image alt tags, creating new content with blogs, videos, photos and graphics, adding your site to directories, link building, and much, much more.

Can you do your own SEO? Maybe, if you have an SEO expert on staff who doesn’t have another job to do. Being “good with computers” isn’t enough these days. SEO changes daily, and in order to have access to some of the needed tools and training, SEO companies maintain subscriptions to various keyword search tools, analytics tools and more.

Local SEO Company

Of course, we think it makes sense to hire a local SEO company like Coastal Web Services to handle your SEO efforts. Hiring an SEO company allows you to focus on what you do best – running your business. Whether you’re a home builder, assisted living facility, plumber or insurance agent, you’re an expert in your field. Do you think we could come in and do what you do because we’re handy around the house or like to work with people? Of course not. And just like any other business expense such as buying equipment or paying a monthly lease, you can write off your SEO service expenses come tax time.

Why should you hire Coastal Web Services instead of the SEO company down the street? Because we have years of experience, and a proven track record. Now, we may not be as cheap as some SEO providers, but we charge a fair and competitive price. Remember, you get what you pay for. If someone promises they can get you to the top spot in the SERPs for a fraction of the price other companies are charging, watch out. Chances are, they are charging bargain basement prices to try and build a clientele, but they may not necessarily know what they’re doing. Poorly done SEO efforts can do more harm than good.

And SEO is a long term investment in your business. You should see an improvement in your placement in the search engine results within a few months, but if you are in a highly competitive business with multiple companies providing the same service in a small geographic area, it may take more time for you to see improvement for every page of your website.

So if you’ve been thinking about if you need SEO services, and you want to get more information about what that entails, give Coastal Web Services a call today at 410-420-9390. Based in Bel Air, MD, we provide web design and SEO services to small businesses throughout the greater Baltimore area, including Harford County, Baltimore County, Cecil County and Anne Arundel County.


Cost Effective SEO


Cost Effective SEO 

When we meet with clients for a new web design project or to consult on SEO services, we introduce them to the concept of cost effective SEO. SEO, or search engine optimization, is one of the most cost effective marketing strategies around today. SEO will improve your ranking on the search engine results pages, increase traffic to your website and increase brand awareness.

Maryland SEO Services

Our SEO services will likely involve changing the navigation of your website, perhaps adding or deleting pages, renaming pages, rewriting or adding to your content to optimize for SEO. A lot of this is done all at once, and then we provide ongoing SEO services on a monthly basis. For a full outline of our SEO program, visit our SEO Services page.  

SEO is one of the most cost-effective marketing strategies because it targets users who are actively looking for your products and services online. SEO’s inbound nature helps businesses save money when compared to outbound strategies like cold-calling and direct mail. While cold-calling and mailers can still be an effective strategy, the leads generated cost 61% more than leads generated by an inbound strategy like SEO! And since SEO zeroes in on users who are actively searching for products and services like yours, the traffic resulting from SEO is more qualified than many other marketing strategies, resulting in cost-savings for companies. 

You can easily measure the success of your SEO strategy. The SEO experts at Coastal Web Services can track nearly every aspect of your strategy, including metrics like increases in rankings, traffic and conversions. Our comprehensive analytics also provide the ability to drill down to see demographic information and other engagement metrics for individuals who have interacted with your website. For Ecommerce sites, we can show you which paths users take in order to complete a sale, all the way down to which keyword they used to search for you prior to purchasing. For non-Ecommerce sites, you can attach values to your lead conversions, like a ‘contact us’ form fill-out, or phone call from a mobile site link and calculate the value of your SEO strategy that way. 

Coastal Web Services is a Baltimore area SEO Company and Web Design Company. Based in Bel Air, Maryland, we incorporate SEO Services into your new web design or into your existing web design to help you increase your business. Contact us or call us today at 410-420-9390 for a free SEO Analysis to see how our SEO services could help you.

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