Is Your Web Design Company a Good Fit?
Let’s face it. People change. Goals change. Budgets change. For all of those reasons and more, it’s a good idea to reevaluate your relationship with your web design company every once in a while.
Just like you would do with any other vendor, take stock of what your needs are, what your budget is, and if your web design company shares your vision and can get the job done on time, on budget, and most importantly, to your satisfaction.
If you’re looking for a Baltimore web design company to bid on your project to see what else is out there, call Coastal Web Services today at 410-420-9390 or use our contact form to set up a free consultation, complete with website analysis and SEO analysis.
Unless things have deteriorated beyond repair, keep your current web design company in the bidding process for your project, whether it’s a website redesign, implementation of SEO services, or adding a shopping cart / e-commerce to your website.
Before you start looking for a new web design company, there are several things to think about.
Know Your Company’s Goals
Why do you want a new website? What do you hope to accomplish? How will you measure the success of your new website? What is the main reason for building the website?
For example, if you’re a small company with a one page website you got for free online, your main goal is likely to increase your visibility on the web and have a professional-looking web presence. A good web design company can do this with a five to ten page website that clearly states what your company does, and educates visitors about your services and your industry. You’ll be able to measure success through a number of web analytics and leads generated through your website.
If you’re an established company, you may be thinking about upgrading your website design to reflect new services you offer, integrate a new logo, or a complete overhaul.
In either case, once you identify your goals, you’re better prepared to interview web design companies.
Understand That Content is King – and the Web Design Company Should, Too!
In the web design and SEO services industry, the phrase Content is King is a common one. Good, easy to read and informative content is attractive to visitors to your website, but it is also key to getting the search engines to recognize your website for what it is, and place you higher in the search engine results pages (SERPs) when someone is looking for the services or products you offer.
The overall website design and functionality of your website is important, but if you have a pretty looking website with crappy content full of errors, the pretty packaging doesn’t do you any good.
Look for a web design company that will do the web content writing for you. Web content writing, and especially writing for SEO, is a specialized service. Most business owners are not writers. Working with a content writer allows you to get your point across, but leaves the writing to someone else, so you can focus on serving your customers.
Be Realistic in Your Expectations
Don’t just think about what your website will look like and how you can cram keywords into the text. Don’t expect to be first in the SERPs right away, and don’t expect your business to grow by leaps and bounds in the first six months. Sure, that could happen, but it’s not the norm.
Investing in a new website is a long-term investment. Long-term goals can include:
- Improving brand awareness within a specific online audience
- Generating more positive leads
- Increasing and improving communication with your customer base.
Your web design company should be in it with you for the long haul – reviewing analytics with you and tweaking your website to help you achieve your goals.
Communication is Key
Well, duh. Like ever industry, web design and SEO has its own jargon. When you interview web design companies, do they speak in plain English? Do they explain terms and concepts as they go, as well as pause to let you ask questions to make sure you’re both on the same page? If not, that’s pretty much an indicator that they won’t communicate well with you during your web design project.
Coastal Web Services is a Baltimore area web design company providing web design, graphic design and SEO services to clients throughout the Mid-Atlantic region, as well as California and Alabama. Call us today at 410-420-9390 for a free consultation.