How Long Before I See SEO Results?

 
Categories
SEO

The folks at Google recently released a video about how to hire an SEO company in which Maile Ohye of Google says that you really need to give the SEO company you hire 4-12 months to see tangible results from their search engine optimization efforts.

A good SEO company will tell you up front that results will not be immediate, and that implementing SEO efforts takes a bit of time to see results, and then fine tuning once your rank in the search engine results (SERPs) starts to improve.

Even once you are on the first page of results for the key phrases you want to do well on, work still needs to be done. Things change so fast in the SEO world that it’s important to continue to work on your SEO strategy over the long haul. Search engine optimization is not a one and done thing. It’s a long term investment in your company.

If you’re ready to use the power of SEO to help you bring in new clients and grow your business, contact Coastal Web Services today for a free website analysis and SEO analysis. Your SEO is only as good as your website’s design, ease of navigation, page names and content.

Coastal Web Services is a Baltimore area web design company providing web design and SEO services to clients throughout the Mid-Atlantic region, as well as California and Alabama. Call us today at 410-420-9390 for a free consultation.

Is Your Web Design Company a Good Fit?

 
Categories
Website Design

Is Your Web Design Company a Good Fit?

Let’s face it. People change. Goals change. Budgets change. For all of those reasons and more, it’s a good idea to reevaluate your relationship with your web design company every once in a while.

Just like you would do with any other vendor, take stock of what your needs are, what your budget is, and if your web design company shares your vision and can get the job done on time, on budget, and most importantly, to your satisfaction.

If you’re looking for a Baltimore web design company to bid on your project to see what else is out there, call Coastal Web Services today at 410-420-9390 or use our contact form to set up a free consultation, complete with website analysis and SEO analysis.

Unless things have deteriorated beyond repair, keep your current web design company in the bidding process for your project, whether it’s a website redesign, implementation of SEO services, or adding a shopping cart / e-commerce to your website.

Before you start looking for a new web design company, there are several things to think about.

Know Your Company’s Goals

Why do you want a new website? What do you hope to accomplish? How will you measure the success of your new website? What is the main reason for building the website?

For example, if you’re a small company with a one page website you got for free online, your main goal is likely to increase your visibility on the web and have a professional-looking web presence. A good web design company can do this with a five to ten page website that clearly states what your company does, and educates visitors about your services and your industry. You’ll be able to measure success through a number of web analytics and leads generated through your website.

If you’re an established company, you may be thinking about upgrading your website design to reflect new services you offer, integrate a new logo, or a complete overhaul.

In either case, once you identify your goals, you’re better prepared to interview web design companies.

Understand That Content is King – and the Web Design Company Should, Too!

In the web design and SEO services industry, the phrase Content is King is a common one. Good, easy to read and informative content is attractive to visitors to your website, but it is also key to getting the search engines to recognize your website for what it is, and place you higher in the search engine results pages (SERPs) when someone is looking for the services or products you offer.

The overall website design and functionality of your website is important, but if you have a pretty looking website with crappy content full of errors, the pretty packaging doesn’t do you any good.

Look for a web design company that will do the web content writing for you. Web content writing, and especially writing for SEO, is a specialized service. Most business owners are not writers. Working with a content writer allows you to get your point across, but leaves the writing to someone else, so you can focus on serving your customers.

Be Realistic in Your Expectations

Don’t just think about what your website will look like and how you can cram keywords into the text. Don’t expect to be first in the SERPs right away, and don’t expect your business to grow by leaps and bounds in the first six months. Sure, that could happen, but it’s not the norm.

Investing in a new website is a long-term investment. Long-term goals can include:

  • Improving brand awareness within a specific online audience
  • Generating more positive leads
  • Increasing and improving communication with your customer base.

Your web design company should be in it with you for the long haul – reviewing analytics with you and tweaking your website to help you achieve your goals.

Communication is Key

Well, duh. Like ever industry, web design and SEO has its own jargon. When you interview web design companies, do they speak in plain English? Do they explain terms and concepts as they go, as well as pause to let you ask questions to make sure you’re both on the same page? If not, that’s pretty much an indicator that they won’t communicate well with you during your web design project.

Coastal Web Services is a Baltimore area web design company providing web design, graphic design and SEO services to clients throughout the Mid-Atlantic region, as well as California and Alabama. Call us today at 410-420-9390 for a free consultation.

Is the Page Load Time on Your Website Costing Your Business?

 
Categories
SEO Website Design

Simply put, page load time is the amount of time it takes for a web page to fully load into a person’s browser. We’ve talked before about the need for speed when it comes to your website. We are an instant gratification society, and when we click on a website, whether from a laptop or a mobile phone, we expect instant results. People are impatient. No one wants to see that little spinny thing. We’ve said they may not wait around for your site to load. Well, it’s worse than we thought.

A new study shows many online shoppers and researchers won’t wait more than five seconds for a page to load before clicking over to the next retailer or service provider. The study from Soasta, a company that measure’s website performance, says a third of shoppers will leave a site if they have to wait more than 5 seconds for it to load. People who leave your site while it’s loading comprise your “bounce rate.” If another second is added on to the load time, making it 6 seconds, the bounce rate increases by a full 3 percentage points.

Now, people are more inclined to wait if they know internet traffic is heavy, such as on Black Friday, Cyber Monday or if you have another big sale going on. But if it’s just a regular day, a lot of potential customers are going somewhere else. And mobile users are especially impatient. If a page doesn’t load in 3 seconds, they are out of there.

So, have you checked the page load time on your website lately? Have you tested it on both a PC and a mobile phone? What were the results? If you’re not happy with your page load time and you’re looking to increase website performance, we can help.

There are a number of things our web developer can do behind the scenes to speed up your page load time and make your site faster and more attractive to potential customers. If you’re ready to work with a web design company to improve the performance of your website, call Coastal Web Services at 410-420-9390 today for a free website analysis. If you don’t yet have a small business website, we can design one for you, and start with SEO from the beginning, to make the most of your investment.

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