The Affordable SEO Company That Delivers
If you’re looking for an affordable SEO company that delivers results, we’re glad you found us. Search engine optimization (SEO), is becoming a critical marketing tool for professional companies of all shapes and sizes. That’s because the majority of Americans go online to do research before making a buying decision. Depending on how tech savvy and marketing savvy you are, you may not know the importance of SEO. So, let’s start with some of the basics. SEO is all about increasing website traffic and exposure to your brand through non-paid (not pay per click) search results. These are known as organic search results and SEO (Search engine optimization) is the process of optimizing your web presence (your web pages, blogs, pictures) for organic (SERP) search engine results pages. In other words, SEO improves your rankings on Google, Yahoo, Bing, etc., Google estimates it may take 4 to 12 months or more to see results in an organic SEO campaign and Local Search results can be in the 3-6 month time period, depending on how competitive your business is on the internet. For more information about Beginners SEO, you can read our blog regarding SEO for small businesses.
What are the SEO Services we provide?
- Local Search
- Organic SEO
How much do services cost?
The most important question you should ask is what specific website marketing is best for your business! Should you go with Organic SEO, Local Search or both? We combine both strategies for you in our SEO plans. Some businesses, for example a restaurant, should definitely focus on local search while others, like lawyers, should focus on both. It also depends on your budget, how competitive your market is and what have you done in the past regarding online (digital) marketing. A wood working shop could be in the $ 400.00 per month month budget and accomplish both local search and organic SEO but a HVAC company would be in the $ 1,200.00/mth or more range to compete in a crowded market. Most of our clients allow us to make the decisions each month on whether we focus more on organic or local SEO for the upcoming month(s).
These services are geared toward businesses with a brick-and-mortar store, or who serve a set geographical area. Google provides a map and a 3-pack before listing the rest of the organic search results. This information can include hours, the address and phone number, photos, videos, and a star rating based on Google reviews. Local search marketing can see growth in as little as 1-3 months. Local SEO is critical to getting you in those top 3 results.
Generally, coverage is 1-40 miles. It can be less or more based on how well the marketing is implemented, how dense your population is, how competitive your market is, and how long your business competitors have been marketing. For example, your competitor may be doing very well on search engine placement and you jump into the SEO game. Just because you started SEO today doesn’t mean tomorrow or next week you will be #1. Think about it! Your competitor may have been doing SEO for the last 5 years and you now have to catch up to them. It’s very possible you can catch up and then beat them, but it will take time! The goal is to get your targeted search terms on page 1, and ideally in the top 3 listings. When you get to #1 then you hit the jackpot!
Another example here: When the search has a purchase or hiring intent behind it, most people would search for a phrase relating to what they need. A possible search term might be “drain cleaning near me” or “plumber in MYtown”.
Three main criteria for local search ranking:
• Relevance: How relevant are your products and services to the search query?
• Distance: How close are you to the person doing the search?
• Prominence: Do you have a lot of good reviews? More reviews and 5-star ratings may place you higher. So will getting listed in local directories.
Running a small business is hard and we get it. You work long hours and wear a lot of hats to keep your business running smoothly and attract new customers. Did you know that one of the most cost-effective ways to bring in new business is to utilize local SEO Services? By local SEO services, we don’t mean working with a local company. Rather, we mean local as a specialized search engine optimization service that focuses on helping local customers find your website when they do a search for things like “plumber near me” or “dentist in YOURAREA.”
Competition can be fierce, and you need to use all the tools at your disposal to get ahead and stay ahead of the competition. If you serve customers locally, whether from a store or from your home, with a defined geographic service area, you can benefit from our local services.
The Importance Of Optimizing With Local Intent
Let’s check out some statistics from Think With Google that show why local is so important for your small business.
• 30% of all mobile searches have local intent.
• 76% of people who search for something nearby on their smart phone visit a business within a day.
• 28% of local searches for a product or service result in a purchase.
• “Near Me” searches grew by more than 200% between 2017-2019.
What does Google Local Search look like?
Organic SEO Marketing
Organic is a great place to be found on Internet searches. Its basically where search started. That’s the Top 10 listings area on page 1 of a search engine. They can have many thousands of result pages (10 web pages listed on each google results page) covering millions of websites. Back in the 90’s, when the Internet started, there were not that many web pages. Now there are millions of websites you are competing with for your business. In a sense your chances of being on page 1 of a search result is like playing the lottery, if you don’t market your website. And how many times have you won the lottery? SEO Marketing will help bring your website listing to page 1 for 1 or more main phrases that people search to find your business. We start with 5 phrases in your top 5 geographic area and focus on your number 1 phrase first!
How We Implement Your Marketing
Once we meet with you and learn about your business, your goals, investigate your competitors, and do relevant kw research, the fun begins. This can include:
• Adding or deleting pages from your current website
• Updating or adding new content with a local focus
• Changing the navigation of pages on your website to highlight services and make it easier for a user to find what they need
• Making sure your website has accurate Name, Address, and Phone (NAP) information
• Optimizing title tags, meta descriptions, and image alt text to include relevant key phrases as well as geographic location(s)
• Improving the speed of your website
• We help to get your website to be more mobile friendly
• Ensuring you appear in relevant local directories with the correct NAP
• Claiming and optimizing your Google My Business (GMB) account
• Seeking out relevant local and industry backlinks
SEO is not a one and done thing. After the initial implementation, you should be prepared to wait a few months to see tangible results. Then, we recommend monthly SEO services that can include things such as running analytics to see what is working and what needs improvement, as well as blog writing and creating posts for your GMB listing.
Partner With An Experienced Local SEO Agency
You may have noticed a big part of SEO is creating optimized content. That’s because Google says its goal is to “deliver the most relevant and reliable information available.” And Google does that by crawling your content to see if it is relevant to a search query and whether your content is reliable. How do you ensure your content is relevant and reliable? By creating easy to read and informative content that deals specifically with your industry, products, and services. But you need to ensure at the same time that your content is optimized using SEO content writing best practices. If you’re not sure what that means, and you’re not a writer yourself, it’s a good idea to ask your affordable SEO company if they offer SEO content writing services.
At Coastal Web Marketing, we offer prospective clients a FREE SEO analysis. We use several tools to analyze your website and deliver a report to you that outlines identified issues as well as recommendations. While you can find some online tools that are also free, most of the reports you receive may seem like a foreign language. That’s because just like any other industry, SEO has its own jargon. With our SEO Analysis, we break it down into easy-to-understand terms so you know what changes need to be made to your website, and what you can expect once an SEO strategy is implemented. We also include price options so that you can either go full on marketing or start out smaller to test the waters out. Things we look at in your SEO analysis include:
• Content length and optimization
• Keyword ranking analysis for effective keyword usage
• Review title tags, meta descriptions, and image alt text
• Determine where site traffic is coming from
• Identify your competitors
• Do competitor research
• Look for technical errors on your website
• Review internal and external links
• Analyze backlinks
• And more
If you decide to work with us that would be great! Most of of our clients have been with us for over 10 years! And, we DO NOT require a long-term contract when working with us. We also send you an updated email each month, in non-technical terms, regarding everything we did in that last 30 days. In that report we show you the progress whether your report is good or bad. That way you can have an educated choice to continue with our services. And if you decide to leave us, we do not wipe out all the progress we’ve made so that you can be sure your money was well spent!
If you need an affordable SEO company, you’re in the right place. We specialize in working with small businesses in Maryland, and several states across the US. Call us at 410-420-9390 or email us on our contact form.