Coastal Web Marketing
Continued from previous post on common video marketing mistakes.
- Not giving a call to action “Visit our website.” “Give us a call.” “Follow us on Facebook.”
Did you include something like this in your web video? If not, your visitors may be unsure of the next step to take — and you just lost a valuable lead, sale or click.
The Solution: Include a clear call to action so your viewers know what to do after they’ve watched your video.
- Failing to use SEO for your video Getting your audience to see your video online is crucial. Just posting it on YouTube isn’t enough anymore. There are specific tactics and techniques that can drive web traffic to your site and video, and rank your site higher in search results.
The Solution: Use SEO techniques to increase the online visibility of your video. An SEO company can help you with this.
- Expecting instant results “If you build it, they will come” only works in the movies. Video marketing takes a while to become effective.
The solution: Understand that a good video marketing strategy requires consistency, dedication, and patience.
- Incorrect placement of selling points Waiting until the end of your video to convey your selling points is dangerous. The longer a video is, the faster people get bored.
The solution: Put major selling points at the start of your video.
- Failing to address your target audience Sure, you have products and services that can benefit a wide audience. However, your video will be more effective if you focus on one point and don’t cast too wide a net. Different people have different pain points. You need to decide which ones you want to address. Remember, when you try to speak to everyone, you speak to no one.
The solution: Focus your message on a specific and well-defined target audience.
- Choosing the wrong partner or producer Your viewers and potential customers are very picky. They’ll be critical of the quality of your video and equate it to the quality of your business. Sure, anyone can use a smartphone to make a video, but is that how you want people to see your brand? And if you hire a web production company to produce the video, do they know about your industry or understand the market? Ask a lot of questions to get the answers you need. After that, it’s time decide if your video partner can produce something that reflects the quality of your company.
The solution: Do your homework before hiring any outside talent or firm to create content for your business.