Coastal Web Marketing
Google Analytics is a service used to track website traffic, determine where it comes from, and then give detailed reports. Google Analytics also tracks sales if you have an online store/e-commerce website. In a nutshell, Google Analytics is an essential tool for any company with a website, so you can see how much business your website is generating. Once you understand who is visiting your website, how long they stick around and if they contact you after visiting, you can implement changes and improvements to maximize your website’s potential and grow your business. Google Analytics is one of the many tools Coastal Web Services uses in our web marketing and search engine optimization programs.
How does it work?
Knowing how many hits your website gets can be very helpful if you are launching social media campaigns or starting a blog. If your website traffic increases after posting on your business Facebook page or tweeting about a special offer, then you know your campaign was successful. If your website traffic decreased, or stayed the same, then maybe it’s time to think about a new strategy. You can also keep track of what pages people go to within your website. Once you know that, then you can feature those hot topics or elaborate on that type of content. What if people are searching for topics that your website doesn’t cover? You’ll need to add that content as soon as possible. Our web content writer can help you with that. You want to be able to provide answers for potential customers, so that they contact you, and not your competitor.
What can I do to make the most of it?
Knowledge is power. The best thing you can do to maximize your website potential using Google Analytics is to learn as much as you can about it. Google offers informational classes on the subject at Analytics Adademy. Even if you’ve hired a web design and SEO company to manage your website’s content, social media, or blogs you should still know something about how all of this works. That way, when you have questions, suggestions, or general thoughts you can offer them in an informed