Coastal Web Marketing
Why Hire a Web Design Company?
Your small business website is your online representative, and needs to convey professionalism and trustworthiness.
Would you lay the foundation for your new home yourself? Or would you hire someone who knew was afraid of heights to put a new roof on your home? Most of us wouldn’t. We would hire a professional to insure that we get the best results possible. A professional web designer knows how to build your small business website to reach your target audience. First impressions are very important, and if your website represents your company in a professional manner, you will gain customers that would otherwise be missed or lost to a competitor.
When hiring a professional web design company, not only should they know how to create a beautiful image, but also how to give you the image that’s effective for your business and industry. A skilled web designer will know the importance of marketing as well as creativity. An effective website should be unique, easy on the eyes, (easy to read with a pleasant color scheme) be easy to navigate, load quickly and efficiently, and work properly with all of the major Internet browsers.
Stay One Step Ahead of the Competition
Competition is the name of the game for small businesses. Savvy business owners are using the Internet to gain an edge over their competition. If your competitors have a web presence before you do, they are already a step ahead. But, if you launch a more effective website, you will have that edge.
Uniqueness / Customization
A professional web design company can build you a website that will stand out. We do both cost –effective, customizable template sites as well as custom website design. All of our websites use responsive design.
A Clear Message
A professional web designer is experienced in knowing how to effectively communicate your message. They are also skilled at marketing as well as relaying your message through the use of colors, fonts, shapes, layouts, well-written content and more to deliver the message that best represents your business.
The Power of Search Engine Optimization
One of the most important factors of a website is its ranking with search engines. It is useless to have a great website if it does not show up among search engine results. That’s where search engine optimization comes in. A high search engine ranking is important not only because it is free, but it is usually the number one way potential customers will find you on the Internet. A professional web design company knows how to develop your website in a way that search engines can easily read and rank your page. This includes both behind-the-scenes tags as well as writing your web content with SEO in mind. The result is at least a decent ranking in the search engine listing. This is the most effective and legal way to insure top rankings for your website.
Browser incompatibility happens when a website doesn’t show the same way or appears “broken” to site visitors on different browsers. The reason for this is that different browsers (Internet Explorer, Google Chrome, Mozilla, Safari, etc.) have different standards for displaying web pages. What looks perfectly fine in Internet Explorer may show up as a jumbled mess in Google Chrome. Professional web designers are skilled at knowing how to make websites display properly on a multiple browsers. An efficient web designer will test your website across browsers, insuring that the majority of people on different browsers can view your website the way it should be displayed.
Call Coastal Web Services today at 410-420-9390 to discuss how our web design and search engine optimization services can help you take your business to a whole new level.