Coastal Web Marketing
How to Deal With Bad Publicity and Negative Reviews (Or, The Internet Lives Forever –Just Like a Zombie)
Happy Halloween! Dealing with bad publicity and negative reviews can be scary business. If your company got sued, was involved in a controversy, or, Horrors! You posted something on social media that was so offensive it went viral, there are things you can do to try and recover your reputation.
You can’t make bad reviews disappear. There’s no such thing as black magic to make an online newspaper story go away or a tweet fly away (even if you deleted it, someone grabbed a screen shot.)
We’re web design and SEO experts, not Public Relations folks, but we care about the reputation of your business, and came across a couple of articles we think every small business owner should read.
Some of the main takeaways from these articles:
- Admit you made a mistake/were wrong. Let your customers know what you are doing to make sure the same thing doesn’t happen again. (Change in policy, suspended employee, etc.)
- Make amends. Show you’re sorry and would like to make things right.
If you’re looking to increase your own web presence with a new website design or improve your search engine ranking with SEO services, give Coastal Web Services a call today at 410=420-9390. We’d love to talk with you!