If you ask 10 people how often you need a website redesign, you’ll get 10 different answers. A website redesign is not like changing the paint color in a room. It’s more like gutting the kitchen during kitchen remodeling. If small adjustments or tweaking can fix problem areas, then a full-fledged website redesign may not be needed.
The main question to ask yourself is if your site is performing well. Are you getting plenty of good leads? Do site visitors convert to customers? If the answer is yes, then just some minor adjustments may be all that’s needed to keep your site fresh and current. In other words, if it ain’t broke, don’t fix it. Just because your website is old, if it’s performing well, you may want to leave it be. A website redesign just for the sake of it might actually hurt you.
On the other hand, there are many reasons to implement a website redesign.
- People can’t find your contact page without a lot of effort
- It’s hard to find what you need on your website
- Your site is incredibly slow to load
- You can’t update your site easily, and really old information is misleading.
- Mobile users visit your site, but it’s not mobile friendly, so they leave quickly
- Your website is 80% images and 20% text and you want to do better in search results
- You want to incorporate SEO
Here at Coastal Web Services, we just recently launched a website redesign of our own website, for various reasons. We hope you like it!
If you decide to say yes to a website redesign, it’s important to do your homework before anything is changed. If you’re not familiar with Google Analytics or other web analytics tools, opt for a free web analysis and SEO analysis from various web design and SEO companies. Or better yet, find a company that does both.
The website analytics should help you figure out what’s working and what isn’t, how visitors arrive at your site, what pages they go to, are they converting to sales or do they leave? Also, take a look at what your competition is doing. Do they now offer online appointment scheduling or the opportunity to buy online?
If you’re investing in a website redesign, it makes sense to invest in SEO at the same time. An SEO analysis will help make recommendations on what pages to keep, which to delete, which to combine with other pages, how to set up your website navigation, and more. This is also the time to develop a user profile – who comes to your website? Who are your current clients? Who are you trying to attract?
The SEO research and target audience research needs to be done BEFORE designing your site. Think of SEO and user profile research as the blueprints for your website. Everything is built around them.
Things to Include in Your Website Redesign
- Search Engine Optimization (SEO) See above.
- Responsive Website Design Your site should be easily viewable on any size screen, without enlarging or swiping to the side.
- Professionally written content. Writing for websites, and especially for SEO, is not like other writing. There is a whole different set of rules to follow. Above all, make sure your web content is easy to read and informative.
- Content Management System (CMS) Getting a site built with a Content Management System (CMS) would be optimal as well, allowing you to make updates to your site yourself, such as changing photos, changing special offers, changing staff bios, etc.
- Call to Action (CTA) on every page. This should be built into the web pages, but a CTA should also be included in your text.
- A Home page that clearly defines who you are. Your Home page should pass the 5 second test. Can anyone visiting your site clearly identify what it is you do within 5 seconds?
- A Blog page. Including a blog on your website is one of the easiest ways to add fresh content on a regular basis, and Google loves fresh content.
Still have questions about whether w website redesign is right for you? Call Coastal Web Services at 410-420-9390 for a free website analysis and SEO analysis, or use our contact form, and someone will get back to you. We work with small business clients throughout the Mid-Atlantic, the Carolinas and Alabama.