Do you have a mobile website or responsive website? In addition to Google’s decision to start improving rankings for sites that provide a mobile-friendly experience to searchers on mobile devices, and, by association, demoting sites that do not, new consumer survey data from Thrive Analytics (for the Local Search Association) reflects the emergence of a large and growing mobile user segment dubbed “mobile fanatics.” Just more than 40 percent of the U.S. smartphone population, these mobile users search more and rely more on their mobile devices than average smartphone users.
The segment is defined as mobile users who “conduct at least 10 searches per week on at least two devices from multiple locations.” Internet users in the U.S. conduct an average of about 17.5 searches a week. While the report doesn’t identify mobile search volumes at the high end, it’s clear that PC and mobile search are approaching parity.
One of the more interesting findings from the survey is that mobile devices are now used more often for local search and to find local information than PCs. In fact, 60 percent of U.S. adults now typically choose smartphones or tablets over PCs to find information before buying products and services offline. Google and Microsoft previously reported that half or nearly half of mobile searches are for “local intent.”
The implication of these findings is clear. If you’re not making a full mobile push you’re potentially losing sales to competitors. If you need a mobile website or a responsive website, call Coastal Web Services today at 410-420-9390 to discuss your options. We’re a full service Maryland web design company specializing in small business websites.