If you’re still a Yellow Pages kind of business, this article is for you. Did you know that nearly 90% of consumers do online research and read reviews before choosing where to buy a product or service? By not having a business website, you are taking yourself out of the mix of businesses that people consider. Sure, you may be listed in some directories, but if you don’t have a website that tells prospective customers more about who you are and what you do, they may think you’re behind the times, or have something to hide. This is especially true for people under 45 who have had internet access for most of their adult lives.
Hiring a professional web design company to build your website is an investment in your company’s future. A functional website design is one of the most important pieces of your marketing plan. Take the money you’ve been using on Yellow Pages and newspaper ads and put it towards a website. Your new website should be attractive, easy to navigate and provide valuable, informative content to current and prospective customers.
There are several reasons a website should be a part of your marketing campaign:
Flexibility. Websites provide opportunities to post new and different content daily, weekly, monthly, etc. Your website can also be easily revised and tweaked for constant improvements and/or changes in your business’ product or service information. This includes adding special promotions as well.
Convenience. It is far more convenient for a person to research a product or service, schedule a free quote, sign up for a class, or buy a product online, compared to driving to a store to accomplish the same task. And if it’s after hours, don’t you want people to be able to contact you through your contact form? A lot of people can’t call during regular business hours.
Credibility. A website gives you the opportunity to tell potential customers what you do, what products and/or services you offer and why you deserve customer’s trust and confidence. As discussed above, not having a business website these days sends a negative message to a large part of your potential customer base.
Cost. The cost to build and maintain a website is relatively cheap compared to print forms of media. Shop around. Get several estimates from local web design companies. Going with a professional is your best bet, because they have the expertise in what is really a pretty technical area. The best way to spend your marketing budget is by creating an attractive and easy to use website that helps you attract customers.
Customer Service Your business’ website can provide valuable and informative content. This can be through the content on each web page, blogs, videos, FAQs, and industry specific information. Quality content enhances the visitor’s user experience and satisfaction. And by having a contact form or customer feedback form, you make it easy for current customers and prospective customers to interact with you, day or night.
Your website really is your best chance to make a good first impression with prospective clients. For more information on Maryland web design and SEO services, call Coastal Web Services today at 410-420-9390 or use our contact form and someone will get back to you shortly. We offer a free, no obligation consultation, complete with a written estimate. We serve small business clients in Maryland, DC, Virginia, Pennsylvania, Delaware, North Carolina and Alabama.