410-420-9390
410-420-9390
ABOUT
Helping Small Businesses Succeed Since 2007
At Coastal Web Marketing, we believe that every small business deserves to be seen, heard, and discovered online. Since 2007, we’ve helped businesses of all shapes and sizes grow by making websites more visible, engaging, and effective. With 25 years of experience in digital marketing, we know what works, and we’ve seen firsthand how the right strategy can transform a business.
Our team is fully insured and proud to have been recognized as a Top SEO Agency by UpCity Marketplace, a trusted marker of the results we get for our clients. But what really drives us isn’t awards; it’s helping business owners succeed, gain confidence online, and reach more of the customers they dream of serving.
Our Mission: Empowering Small Businesses to Grow Through Trusted, Results-Driven SEO
We exist to help small businesses grow by getting their websites noticed through organic SEO. In a world where attention is limited and competition is fierce, we make sure your business has a fair chance to be found. We help you rank higher in online search results, so more people find your business online. Ultimately, we help you connect with the people who matter most: your ideal customers.
Our Location & Service Approach
Coastal Web Marketing
323 Williams St. Suite B
Bel Air, MD 21014
(410) 420‑9390
While our office is located in Bel Air, Maryland, we deliver SEO services remotely and often meet clients over the phone or on-site in their region. We primarily serve small businesses across Maryland and in neighboring states—wherever your business needs help, we reach you.
The Values That Define Coastal Web Marketing
While it’s important to us that you get results, that’s not the only reason we have such a high retention rate with our clients. It is also because of how we do business and who we are:
- Respect: We treat everyone — customers, and team members — with kindness, professionalism and respect.
- Integrity: We do the right thing, even when no one is watching, and always stand behind our work. We care deeply about getting you results and do what it takes for that to happen.
- Transparency: Clear communication is key. You’ll always know what we’re doing, why we’re doing it, and how it benefits your business.
- Commitment to Success: Your growth is our success. Every project we take on is driven by a desire to see our clients succeed and get more visibility online.
How We Work with You to Grow Your Business
We keep things simple, clear, and collaborative. Here’s how we guide you from first call to measurable results:
- Schedule a Call or Meeting – We start with a free website analysis to understand where you stand online.
- Discuss Your Goals – We listen carefully to your goals and vision and what success looks like for your business.
- Set a Budget That Works – Together, we find a plan that fits your resources and goals so we can help you achieve it.
- Launch SEO Services – We begin optimizing your website to improve its performance, increase visibility, and help your business reach more customers.
We don’t just run SEO campaigns, we partner with you to make sure your online presence reflects the hard work and passion you put into your business every single day.
Meet Our Team
Mike Parr – Founder & SEO Consultant, Coastal Web Marketing
Mike Parr is the founder of Coastal Web Marketing and an expert SEO consultant with more than 25 years of experience in technology and helping businesses rank at the top of Google searches. His journey began in the early 1980s, when personal computers were just entering homes and businesses. Mike immersed himself in both hardware and software, quickly becoming the go-to expert for solving advanced and highly complex technology challenges.
That early passion evolved into a career in search engine optimization, helping customers grow their businesses through greater online visibility and more clients. Certified through Bruce Clay SEO, (known as the ‘Father of SEO’), and trained annually by top industry leaders, Mike has built a reputation for helping businesses achieve Top 3 Google rankings for competitive search terms. He has supported clients across Maryland, Virginia, North Carolina, and beyond, with businesses in states such as Alabama, Colorado, Delaware, Florida, Georgia, Pennsylvania, South Carolina, Texas, and West Virginia. His expertise has consistently driven measurable growth both locally and nationwide.
“I became fascinated with how search engines worked,” Mike shares. “Cracking the code to get a website ranked in the Top 3 out of millions of pages became my passion, and it’s still what motivates me today.”
Career Milestones and Achievements: A Journey of Innovation and Expertise in Technology and SEO
- 1979 – Began his career in computing, working on everything from small computers to supercomputers.
- 1980s – Entrusted with repairing some of the world’s largest and most sophisticated systems, serving prestigious clients such as the Social Security Administration, Aberdeen Proving Grounds, The Pentagon, Maryland National Bank, and NASA. These experiences cemented his reputation as a trusted problem-solver.
- 1991 – Transitioned into small business ownership, providing computer training, technical support, and repair contracts for organizations like Westinghouse, NSA, and Grumman.
- 1993 – Opened his first office in Bel Air, Maryland.
- 1997 – Became Vice President of a local technology firm and Internet Service Provider (ISP), helping launch web hosting and dial-up internet services across three counties. He also pioneered programs to train Harford County schoolteachers in safe internet use.
- 2007 – Founded Coastal Web Marketing (originally MParr Solutions, Inc.), with a mission to help small businesses strengthen online visibility through SEO. Over the years, the company also created hundreds of websites, logos, brochures, and business cards, while training thousands of individuals in digital skills.
- 2017 – Led Coastal Web’s adaptation to major Google shifts, emphasizing mobile-first indexing, voice search, and local SEO strategies.
- 2024 – Streamlined Coastal Web’s services to focus exclusively on SEO and SEO-ready website design, positioning the company as a trusted partner for small business growth.
- 2025 – Niched down further to only offer SEO services, helping businesses get found online and grow consistently.
SEO Strategy & Approach: Personalized, Data-Driven Solutions for Enhanced Online Visibility
At Coastal Web, Mike personally reviews each client’s online visibility, analyzes SEO rankings, and develops monthly strategies to improve performance and help them rank higher on Google. He remains highly hands-on with both technical work and client relationships, providing detailed progress reports, strategy calls, and open communication.
A Family-Run Business that Cares
One of Mike’s proudest achievements is building a true family-run business. Over the years, he has worked alongside all three of his daughters, two of whom continue to play key roles in Coastal Web’s ongoing success.
Beyond SEO, Mike is a devoted family man. He’s been married for more than 45 years with three daughters and seven grandchildren. He’s also a creative at heart: a songwriter with multiple songs reaching the Top 10 worldwide, a multi-instrumentalist, and performs in a local rock band.
Jessica Loebach – SEO Specialist
Mike Parr’s youngest daughter, Jessica Loebach, is an SEO Specialist at Coastal Web with two years of hands-on experience in organic SEO for small businesses and local search optimization. Mike began working in SEO when the field first originated, giving Jessica a front-row seat to the industry from its earliest days as she worked for him during her college years. Growing up immersed in the field, she developed a natural passion for websites, online marketing, problem-solving, and staying ahead of the ever-changing world of search engines and technology. Today, Jessica enjoys working alongside her dad—learning directly from his 25+ years of expertise—while also contributing her own fresh perspective and creative insight.
“I like keeping up with SEO trends and seeing how small adjustments can improve online visibility,” Jessica explains. “What I enjoy most is helping clients enhance their online presence and watching their results and customer base grow over time.”
At Coastal Web, Jessica’s main responsibilities include updating client websites, posting weekly to Google Business Profiles to ensure customers remain visible and relevant in local search results, and optimizing on-page SEO to improve rankings across Google. Her work plays a key role in helping businesses strengthen their digital footprint and attract new customers.
Beyond her role as an SEO strategist, Jessica values the family culture at Coastal Web. Outside of work, Jessica’s life is filled with music, family, and adventure. She sang in a band with Mike for many years, has been happily married for over seven years, and is raising three energetic kids with her husband. Her two dogs keep her busy too, but she makes time for kayaking and enjoying life with friends and family.
Jenn Parr – SEO Copywriter & Author
Jenn Parr, Mike’s oldest daughter, is a professional copywriter and published author with more than a decade of experience in SEO, online marketing, and sales. She has written for organizations such as the Energy Medicine Professional Association and many of the clients of Coastal Web Services, creating compelling content that boosts online visibility, builds trust, and drives measurable results.
Her expertise spans SEO-optimized web pages, blogs, email campaigns, and course content. Whether she’s writing persuasive copy that converts or developing long-form content to improve search rankings, Jenn loves helping entrepreneurs and businesses grow their online presence.
A lifelong persuasive storyteller and wordsmith, Jenn’s passion for writing began in childhood, when she won an honorable mention in a poetry contest in middle school. Already drafting books at that age, today she is the author of a #1 new release on Amazon with more than 30 five-star reviews, and she continues to write poetry, picture books, and a fiction novel.
“Writing feels like my creative art form—an outlet to bring the non-tangible into form on the page in a way that matters,” Jenn explains. “For me, I also enjoy distilling what people do into words that tell their story in a way others truly understand and connect with.”
Jenn thrives on researching diverse industries, uncovering what makes each unique, and weaving those insights into content that resonates. Her goal is simple: to help entrepreneurs succeed and thrive by telling their stories with clarity and heart.
Beyond her role as an SEO copywriter, Jenn is passionate about health, wellness, and personal growth. She enjoys exercise, hiking, yoga, meditation, and spending time in nature. She also loves traveling and exploring new places with her boyfriend—whether discovering local coffee shops, enjoying new restaurants, or simply relaxing together. Outside of work, Jenn cherishes laughing with friends, diving into a good book, exploring art and creative projects, and having deep, meaningful conversations.
SEO Techniques
We provide many SEO services which can be divided into several tasks, including but not limited to:
- Keyword Search
- Google Business Profile
- Google Posting
- Text Writing
- Local SEO
- Organic SEO
- Off-Page SEO
- Mobile SEO
- Internal Linking
- Competitor analysis
- Website Optimization
- Url Structure
- AI Seo – GEO
- And more
Why Coastal Web: Proven Strategies for Online Growth and Success
We combine proven strategies, a personalized approach, and decades of experience to help small businesses stand out online, attract new customers, and rank higher on Google. We got into this industry when it began – we were pioneers of online marketing and have grown and evolved with the technology, becoming experts in the field. From startups to established companies, we treat every client like a partner, every project like our own, and every result as a reflection of our commitment to helping businesses succeed online.
If you’re ready to grow your business, attract more customers, and finally be noticed online, we’re here to make it happen.
Let’s start your journey today — schedule your free website analysis and take your business to the next level.
Mike Parr, owner of Coastal Web Marketing, with over 25 years of experience in digital marketing, has personally reviewed and approved the content on this page. This page was last reviewed and updated on 9/25/2025 to ensure accuracy and relevance. Google makes SEO changes daily, so we stay up to date with SEO techniques and changes through industry groups and ongoing SEO training with Bruce Clay, the Godfather of SEO. EEAT is also a Google-recommended type of content writing that Google now uses for Top rankings. For reference material relating to how Google explains SEO, click this Google link.