Trusted Local SEO Company
Are you a small business owner or marketing manager? Are you looking for cost-effective ways to market your business and bring in new customers? Then you need to work with a trusted local SEO company with a proven track record. You may have heard of SEO, but may not know much about it.
What is SEO?
SEO, or search engine optimization, is a process where we make changes to your small business website to increase it’s visibility in the search results when a prospective customer searches for the products or services you provide.
Most people don’t search for a business by name unless they have a previous relationship with the company. That means they do a generic search, such as “tree service near me” or “emergency plumber.” SEO helps optimize your website for the phrases people use when looking for your services. This helps bump you up in the search engine results pages (SERPs), with the goal of getting you on the first page.
Why is that important? Take a look at some SEO statistics:
- 85-95% of people do research online before hiring a service provider or buying a product.
- The #1 result gets nearly 28% of all clicks.
- More than 99% of people never bother to click on the second page of search results.
- The higher your position on page one, the higher the click-through rate (CTR) to your website.
Related Reading: 18 SEO Statistics Every Small Business Owner Should Know
Local SEO Services
Local SEO services are designed to help businesses with a defined service area such as a few counties or a region. You may have one or more brick and mortar locations, or you’re a service provider who travels to people’s home or commercial business.
If you’ve ever Googled a service yourself, or even the services your business provides, most times, Google will show you a page with 3 very local results and a map at the top. That’s called the local 3-pack. Our goal is to get you there and keep you there with ongoing local SEO efforts. We also want to have you show up in the next 7 results, which are organic search results.
Some of the local SEO best practices include:
- Rewriting and optimizing the content on every page for local search.
- Updating the urls, title tags, description tags, and image alt text for local search.
- Making sure your Name, Address, and Phone Number (NAP) is on your website, and accurate.
- Claiming and optimizing your Google Business Profile/Google My Business.
- Claiming your business profile and optimizing it in all of the online directories related to your industry.
- Optimizing image size and load speed of your website.
- Continually adding new content with helpful, informative blogs.
- Getting you legitimate backlinks without any Black Hat techniques that Google would penalize you for.
- And more, depending on your business.
We take the time to get to know your business, and we review your competition to help find opportunities where you can beat them in the SEO arena. We do intensive keyword research and find the phrases people are actually using when they look for the products and services you provide.
We can provide local SEO services tailored to a specific industry such as:
- Healthcare SEO
- Dental SEO
- Law Firm SEO
- HVAC SEO
- Plumber SEO
- And more
Related Reading: SEO Terms Business Owners Need to Know
Organic SEO Services
Our organic SEO services are where SEO all began. These services can be for larger companies who have a regional, or even nationwide reach, such as an e-commerce company that ships products. It can be harder to rank on the first page of search results unless you’re a very large company, because Google tends to stuff the first page with larger companies and industry websites.
For instance, if you Google “assisted living” you may get a local 3-pack at the top if you have let Google keep track of your location. But many of the rest of the results may be for national websites such as AssistedLiving.org, A Place for Mom, or Seniorly.
Most small businesses will benefit more from local SEO services, but we can discuss your goals with you and develop an SEO strategy that will best serve you.
Website Design Services
We also offer custom, branded website design services to our SEO customers. Some of our clients have never had a website, so it’s easy to build a WordPress website that’s SEO-ready. Other clients have an existing website, but it’s outdated, slow to load, filled with broken links, or hard to update.
In those situations, it may be easier and more cost-effective to build a new, optimized website rather than try and remodel the old one. We take your existing content and ideas and do keyword research and industry research before writing new content that makes it easy for Google to understand exactly what you do and what your service area is.
We may suggest adding new pages or deleting old ones based on our research. We highly suggest that you utilize our SEO content writing services for the best results and quickest turnaround. Most business owners don’t have the writing skills or time to write the text themselves. You have final review of all text before it goes live on your site.
Your new website will design will include your logo, business color scheme, and quality images. It will load with lightning speed, be easy to navigate, attractive, and have prominent Calls to Action (CTAs).
Related Reading: 17 Web Design Statistics Small Business Owners Need to Know
We Also Offer Training
We can also train you in how to update your own website with new images or text. For example, you can add a new product or service, or you can update your staff page to add a new employee. It’s not as hard as you think. We can also make these updates for you, for an additional fee.
Why Hire Coastal Web?
We are a local SEO company that has helped hundreds of small businesses increase their web traffic and their bottom line, by utilizing the power of local search and organic SEO. We fine-tune your SEO strategy for your particular business.
We’re upfront in everything we do, from the initial SEO analysis to implementation to explaining what the SEO analytics mean and how to make changes based on the analytics. Our clients come to us because they know our reputation as an SEO company with talent and integrity.
While the majority of the businesses we work with are in Maryland, we also have clients in:
- North Carolina
- South Carolina
- West Virginia
If you’re interested in learning what we can do for your company, call 410-420-9390 or fill out the contact form and we’ll be in touch.