Do You Need Small Business SEO Services?
If you have a website, and if you don’t you should probably get one pronto, you need small business SEO services. SEO, or search engine optimization, simply put, is when we use a series of techniques and procedures to optimize your website so the search engines will place your website high up in the search engine results pages (SERPs).
This includes a lot of behind the scenes work and visible work such as the use of appropriately researched keywords and related phrases in your content, meta tags, title tags, description tags, a site map, appropriate url names, header tags, image alt tags, creating new content with blogs, videos, photos and graphics, adding your site to directories, link building, and much, much more.
Can you do your own SEO? Maybe, if you have an SEO expert on staff who doesn’t have another job to do. Being “good with computers” isn’t enough these days. SEO changes daily, and in order to have access to some of the needed tools and training, SEO companies maintain subscriptions to various keyword search tools, analytics tools and more.
Local SEO Company
Of course, we think it makes sense to hire a local SEO company like Coastal Web Services to handle your SEO efforts. Hiring an SEO company allows you to focus on what you do best – running your business. Whether you’re a home builder, assisted living facility, plumber or insurance agent, you’re an expert in your field. Do you think we could come in and do what you do because we’re handy around the house or like to work with people? Of course not. And just like any other business expense such as buying equipment or paying a monthly lease, you can write off your SEO service expenses come tax time.
Why should you hire Coastal Web Services instead of the SEO company down the street? Because we have years of experience, and a proven track record. Now, we may not be as cheap as some SEO providers, but we charge a fair and competitive price. Remember, you get what you pay for. If someone promises they can get you to the top spot in the SERPs for a fraction of the price other companies are charging, watch out. Chances are, they are charging bargain basement prices to try and build a clientele, but they may not necessarily know what they’re doing. Poorly done SEO efforts can do more harm than good.
And SEO is a long term investment in your business. You should see an improvement in your placement in the search engine results within a few months, but if you are in a highly competitive business with multiple companies providing the same service in a small geographic area, it may take more time for you to see improvement for every page of your website.
So if you’ve been thinking about if you need SEO services, and you want to get more information about what that entails, give Coastal Web Services a call today at 410-420-9390. Based in Bel Air, MD, we provide web design and SEO services to small businesses throughout the greater Baltimore area, including Harford County, Baltimore County, Cecil County and Anne Arundel County.