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Coastal Web Marketing


Archive for April 2015

Are You Ready for “Mobilegeddon?”

We’ve been saying for a while now that it’s important to make your business website mobile friendly so that you don’t lose customers, but continue to attract new ones. Well, now Google is making it official. The search engine recently announced that as of April 21 (a.k.a. Mobilegeddon), they’ll use mobile-friendliness as a ranking signal in their…

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Are You Ready for Mobile Fanatics?

Do you have a mobile website or responsive website? In addition to Google’s decision to start improving rankings for sites that provide a mobile-friendly experience to searchers on mobile devices, and, by association, demoting sites that do not, new consumer survey data from Thrive Analytics (for the Local Search Association) reflects the emergence of a…

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What’s the Difference Between SEO and SEM?

Like any business, web design and search engine optimization companies have their own jargon. Sometimes it can be a bit confusing. So when you see terms like SEO and SEM, you may be wondering what exactly they mean. SEO stands for search engine optimization, while SEM refers to search engine marketing. What’s the difference? Glad…

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SEO: Improving Your Search Engine Ranking

Optimizing your website to attract search engine attention — a practice known as on-site search engine optimization — can be a complex process. However, following three simple steps can help improve your ranking, which may result in more visits to your site. Coastal Web Services is a local search engine optimization company experienced in creating…

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How to Use Yelp for Local Business Marketing

Yelp is becoming more and more popular in local search. Consumers looking for products or services frequently read the Yelp reviews of a business before making a buying decision. As a business owner, you can use Yelp to your advantage, by showcasing your products and services, and connect with customers and prospects in your local…

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Blogging by the Numbers

The question is no longer should you blog, but how often? While paid advertising has and always will play an important role in your business marketing strategy, organic SEO (search engine optimization) is becoming more and more important, as the majority of people now go online when they’re looking for a new product or service.…

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Just the Facts, and Nothing But the Facts

Is your web content accurate? Google may soon be the judge of that. Google is constantly finding ways to filter search results to ensure users get the most relevant information. We’ve already told you about the plan to rank mobile friendly sites higher. The most recent change involves whether your website is informative, and factual.…

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What is Google Analytics? And What Can it Do For Me?

Google Analytics is a service used to track website traffic, determine where it comes from, and then give detailed reports. Google Analytics also tracks sales if you have an online store/e-commerce website. In a nutshell, Google Analytics is an essential tool for any company with a website, so you can see how much business your…

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You’ve Got to Spend Money to Make Money

If you’ve heard it once, you’ve heard this phrase a thousand times. You’ve invested in new equipment, done your continuing training and now you’re ready to get started on your new website. Maybe you know somebody who knows somebody whose nephew does web sites. Or you saw some ad telling you how easy it is…

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A Consumer’s Pet Peeves with Your Website Design

If you’ve been on the internet for any length of time, like I have, you’ve come across websites that run the gamut from beautiful pictures but little substance, to throwbacks to the 90s. As a web content writer, blog writer, researcher and online shopper with more than 20 years of daily internet use, I thought…

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