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Coastal Web Marketing


Archive for June 2015

How to Pick Photos for Your Website

How to Pick Photos for Your Website Your web design needs to be pleasing to the eye, with a color scheme and font that encourage the visitor to linger. Good photos can help as well. Choosing photos that will enhance your website doesn’t have to be difficult or expensive. If you can, hire a professional…

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Why Hire a Web Design Company

Why Hire a Web Design Company? Your small business website is your online representative, and needs to convey professionalism and trustworthiness. Would you lay the foundation for your new home yourself? Or would you hire someone who knew was afraid of heights to put a new roof on your home? Most of us wouldn’t. We…

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Do I really need to be online to be successful?

As a web design company, that’s a question we frequently hear from small business owners who still haven’t launched a website. They’ve been in business for a number of years and done just fine. But now, they’re starting to lose out on some business. Many times, these entrepreneurs aren’t tech savvy and don’t feel comfortable…

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What kind of website design do I need?

  If you need a small business website, you need to ask yourself these questions. It can be very overwhelming, especially if you aren’t particularly technologically advanced. A good web design company can help you break it down and find a business website package that works for you.   Questions to ask yourself: 1.  What do…

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Your SEO Roadmap

When you hire an SEO company, their job is to formulate a pathway, or roadmap that gets you from low in the search engine ranking pages (SERPs) to front and center. There are several stops along the way, where a good SEO company will make sure your business website has the right stuff to keep…

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Improve Your Online Marketing with Infographics

A lot of people process information better through visuals, rather than just plain text. That’s where infographics come in.  These infographics and their related articles include strategies to help you improve your online marketing efforts. This week, we’ll focus on search engine optimization (SEO). SEO Mistakes to Avoid This infographic lists the most common mistakes…

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How to Deal with Negative Online Reviews

People frequently rely on the opinions of others when deciding on buying a product or hiring a service company. According to Zendesk, a customer service software platform, 88 percent say they have been influenced by online reviews when deciding what to buy. That’s why getting positive feedback on review sites like Yelp, TripAdvisor, and Angie’s…

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Know Your Image File Types

Do you know using the right image file types can help optimize your website for both speed in loading and search engine optimization? How do you know if you’re using the right types of image files across your website? Below, we’ll explain the differences between the three major image file types and when it’s best…

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