8 Reasons Why Your Business Needs SEO Services

Marketing your business these days means online marketing. If you’ve been in business more than 10 years or so, you might remember advertising in the Yellow Pages, or depending solely on referrals. Those days are gone. To stay even or ahead of your competition, you need a business website, and you need professional SEO services.

Why? We’re glad you asked. Let’s look at the top reasons.

1. 97% of consumers do online research before making a large purchase or hiring a services firm.

You read that right. The vast majority of people do an online search before deciding what to buy or who to hire. And when they go online, they’re looking specifically for your products or services, and they’re looking for stores or providers near them.

You need to make sure they find you on the first page of search results. Unless they are searching for you by name, it’s hard to appear on the first page of results without SEO. And why is it important to appear on the first page?

Because according to HubSpot, 75% of people never make it past the first page of SERPs.

2. Organic search results get the majority of clicks.

We’re not telling you to stop doing Google ads of Facebook ads, but it’s important for you to know that the organic search results get the majority of clicks. In fact, nearly 80% of the people who don’t have ad blocker extensions in their browsers ignore the ads and only click on organic results.

3. It’s hard to get noticed without SEO.

Without professional SEO services, your business website may languish on page 2, or even 10 of the search engine results pages (SERPs). It all depends on how competitive your industry is. For example, if you are one of only two providers of a service in an area, you may show up on the first page without really trying.

On the other hand, if you’re a plumber or you run an assisted living facility, bigger-name companies who already use SEO may dominate the first page of search results.

4. SEO can help increase your conversion rate.

The cool thing about SEO is it helps you attract people who are already looking for what you offer. You can’t say that about direct mail or cold-calling. By optimizing your website, you can directly market to people who need what you have to sell.

And according to BackLinko, inbound leads from an internet search have a 14.6% close rate, compared to the 1.7% close rate for outbound leads such as direct mail or cold calls.

5. SEO helps you build your brand, and build your credibility.

SEO services also allow you to build your brand, and build your credibility. Creating informative and authoritative content sends a signal to prospective customers and Google that you know what you are doing, and can be trusted.

You’re an expert in the field – so show that with your page content, blogs, videos, etc. Adding in natural links will also build your authority.

6. Good SEO leads to a good User Experience.

When you work with a good SEO services firm, anything and everything they do involves providing a good user experience (UX). That’s because Google’s most recent page experience update really factors in the user experience.

In addition to optimized content and meta tags, good SEO involves an easy to navigate website that loads at lighting speed.

7. SEO is always improving, and best practices are continually updated.

This is a really crucial reason for not trying DIY SEO. You need a professional SEO services firm that stays on top of industry trends and best practices, so they can keep your website in Google’s good graces. Being proactive and making changes before a Google algorithm rollout keeps you ahead of the game.

You need to focus on your business. An SEO firm can focus on helping bring in new business.

8. SEO services are cost effective (and relatively cheap!)

As the saying goes, you have to spend money to make money. But the money you spend on SEO services gives you a great return on your investment. And think of SEO as more of an investment in your business rather than a marketing cost.

Initial project SEO services followed by monthly SEO services can be relatively cheap compared to what you spend on your other marketing efforts. So what are you waiting for?

Contact Us for a FREE SEO Analysis

Coastal Web Marketing provides SEO services to businesses mainly in Harford County, Cecil County, Baltimore County. If you’re looking for professional SEO services that won’t break the bank, we can help. We can provide you with a FREE SEO analysis of your website and make our recommendations.

We can also help you with a brand-new small business website built with SEO in mind, or a website redesign to refresh your brand. Just call us at 410-420-9390 or use our contact form to get in touch.