Coastal Web Marketing

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Tips to Getting More Customer Reviews

Tips to Getting More Customer Reviews In today’s competitive business world, having a bunch of positive online reviews is important. 90% of customers say their decision on which product to buy or which service company to hire are influenced by online reviews, such as Google reviews, Yelp reviews, Facebook reviews and Angie’s List reviews to…

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Happy New Year from the SEO & Web Design Team at Coastal Web Services

Our team would like to wish you a Happy New Year! We’re taking a much needed break until January 3. As always, we’ll be checking our voicemail and email frequently to help you with any support issues you might have. And if you’re thinking about New Year’s Resolutions for your business, consider investing in your…

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Using Images and Web Videos in Your Web Content

Web content today takes a variety of different forms. Your customers are not just expecting interesting and informative text. They want more. They’re looking for images and web videos that help to draw them into your material. This is especially important if you’re trying to explain how something works. Think about it. When you were…

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Can I Afford to Pay for SEO Services?

Search engine optimization is a form of web marketing that helps put your business website front and center when a potential customer is searching for your product or service. Consider Sally Smith, who is new to town, having just bought a house, and is looking for a handyman to help her fix up the place.…

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Know Your Image File Types

Do you know using the right image file types can help optimize your website for both speed in loading and search engine optimization? How do you know if you’re using the right types of image files across your website? Below, we’ll explain the differences between the three major image file types and when it’s best…

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What’s the Difference Between SEO and SEM?

Like any business, web design and search engine optimization companies have their own jargon. Sometimes it can be a bit confusing. So when you see terms like SEO and SEM, you may be wondering what exactly they mean. SEO stands for search engine optimization, while SEM refers to search engine marketing. What’s the difference? Glad…

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What is Google Analytics? And What Can it Do For Me?

Google Analytics is a service used to track website traffic, determine where it comes from, and then give detailed reports. Google Analytics also tracks sales if you have an online store/e-commerce website. In a nutshell, Google Analytics is an essential tool for any company with a website, so you can see how much business your…

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Reducing Eye Strain

OK, so we know this doesn’t have much to do with web design, but we have people telling us all the time about eye strain issues when they’re at the computer all day, so we thought we’d pass on some information. Eye strain problems can range from eye twitching and red eyes to physical fatigue,…

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