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Increase Your Revenue with Conversion Rate Optimization (CRO)

Let’s face it. Every business is looking to get an edge over the competition, to make the most of what they’ve got, to get the biggest bang for every marketing dollar. What if we told you it’s easier than you think to turn your most casual website visitor into a paying customer, or even someone who sings your praises? Conversion rate optimization with Coastal Web Services can help you get more leads AND sales from your website traffic.

This of course, is assuming you already have a business website. If you don’t, why not? Studies show that 92% of consumers visit a business website before making a purchase. That includes retail as well as service providers like plumbers, lawyers, and dentists. If you need a business website, we can help. We also do website design in tandem with search engine optimization of your website.

Benefits of Conversion Rate Optimization

If people are visiting your website, but never come back, and never contact you, you could really benefit from conversion ate optimization of your website. Getting a visitor to take the next step can lead to increased business.

Some of the benefits of conversion rate optimization include:

  • More click-throughs
  • More time on-site
  • Reduced bounce rate
  • More sales / conversions
  • Better return on investment

A Good Call to Action is Just the First Step in CRO

What do you want visitors to your website to do? Call Now to schedule an appointment? Fill out a form for a FREE QUOTE? Sign up for your newsletter? Tell them up front with a Call to Action (CTA).

Your business website is your point of entry to new customers. If I have a burst pipe and water is spraying everywhere, I will urgently search for “emergency plumber near me” whether I do that on my phone or perform a voice search. If your website comes up in the top results due to the wonderful efforts of your SEO company, I will check out your website. But if there’s no easy, obvious way to contact you right away, what’s the point?

If your website lacks an obvious, easy way to contact you, users like me will go elsewhere. And a CTA is not just for the Home page. You never know which page a visitor may land on. And it’s OK to have more than one CTA. Someone on a desktop or laptop might be more likely to fill out a form, while someone on a cell phone is more likely to hit the Call Now button.

Learn More about Our Conversion Rate Optimization Services

If all of the benefits of CRO sound good to you call us today at 410-420-9390 to learn more about our conversion rate optimization services and how CRO can turn your website into a sales machine.


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