Digital Marketing

Coastal Web Marketing is a digital marketing company based in Maryland, but we serve clients throughout the Mid-Atlantic region, including Delaware, Pennsylvania, DC, Virginia, and Ohio. We can help you transform your outdated marketing plan into a profitable web marketing and digital marketing plan that helps you gain the business you deserve. Increasing traffic to your website is the first step to generating more business.

Today, many people are ignoring direct marketing approaches such as flyers, brochures, postcards, etc. and seem to be more interested in web marketing as well as digital marketing. Now, that doesn't mean that direct marketing won't work for your business. However, web marketing and digital marketing may prove to be more effective. Strategic digital marketing and web marketing will attract people to your website, without feeling like they’re pressured to make a purchase. People generally do not want to be sold anything, they want to make that decision on their own.

The average American spends several hours per day on the internet. Online marketing, digital marketing and web marketing will grab their attention more effectively. Using digital marketing and web marketing is also a good way to help our environment by practicing paperless marketing tactics. Our digital marketing and web marketing efforts strive to help your company's website to perform better and also rank higher with Google.

Most small businesses try to wear too many hats at once to keep costs down. With so many variables to take into consideration concerning your internet and social media marketing, the success rate for an amateur is very small. For example, of you were a plumber, you could fix your own plumbing issues. However, if you are not an expert in the digital marketing field, your time would be better spent doing the work in the field you’re experienced in. You spent many years learning your trade. We did too. Stop playing around with Facebook and have us, the experts, improve your branding, increase your traffic, and improve your sales.

Web Marketing

Web marketing is just that – marketing your website. Instead of using direct mail or billboards to market your business, web marketing is all done online through digital marketing, using things such as ads on Facebook or via email. Who better than a professional digital marketing company to help you take advantage of all the opportunities Digital Marketing has to offer? Most small businesses do not have the necessary skill set or have a trained, educated employee dedicated to solely marketing their website. Coastal Web can fill that void.

With Web Marketing, we can help generate more business for your company. Using our Search Engine Optimization - SEO, Social Media marketing programs, as well as Digital Marketing plans, its easier than ever be noticed by prospective customers and easier than ever to be found on Google. We work with you to ensure that you understand the whole process and that you are happy with our service.

Our digital marketing and web marketing team can help you market your business in a way that appeals to potential clients. Inbound marketing helps you find your audience online and engage them in a way that builds trust and loyalty and also helps convert them into paying customers. Inbound marketing only works if you take the time to answer some key questions, so we can help you create a targeted web marketing strategy. Questions to ask yourself include:

  • What are your goals for your inbound digital marketing program?
  • Who is your audience? Create a buyer profile and determine their needs.
  • Is your website currently working to attract qualified buyers?
  • How are you currently generating sales leads and are they high-quality and qualified leads?
  • How are you currently managing your sales pipeline and your sales cycle?

If you can’t answer these questions, we can help you set goals and create a buyer profile before creating an inbound digital marketing strategy.

Inbound digital marketing focuses on turning your website into an informative and engaging site that people want to visit. Studies show that 80-90% of people perform research online before buying a product or service. When they’re researching your product or service, you want them to find the answers they need on your website. Think about answering “How to” questions with your web content and web videos. Think about answering “Why” questions. Think about answering comparison questions, like “wood decking vs composite decking”. If your web content answers people’s questions, they will be more likely to trust you as an authority and share your website or social media post with others. They may also contact you for more information or a quote. If you’re an e-commerce site and your prices are competitive, they may make a purchase right then and there.

Before ongoing digital marketing as well as web marketing can be implemented, the basics of your website have to be taken care of. This can include website optimization and redesign, search engine optimization - SEO, landing page development and more. Your website has to load quickly, be easy to navigate and attractive to the eye, to encourage visitors to explore. As a digital marketing and Search Engine Optimization - SEO company, we can handle all of those issues. Our marketing team can help you implement a web marketing strategy that helps you promote your business and bring in new clients. And we provide you with the web marketing analytics to show what’s working and what could be improved.

 

Search Engine Optimization - SEO

So, you have a business website, but you don't understand Search Engine Optimization - SEO. Search Engine Optimization - SEO is the most cost-effective way to increase visitors to your website. If you are not signed up for an SEO program, that is an effective SEO program, your competitors will rate higher than you for the main services that you provide. In other words, you are losing business.

The best solution is to hire an expert. Let us help you get the search results for your business. We offer many effective digital marketing and web marketing services that can help your business place well on Google searches. Google has an estimated 200 ranking factors that are grouped into approximately 40 elements. We then break it down to 6: Local Search, Site Content, Web Coding, Links, Reputation, and Social Popularity. Often daily, your business may receive calls and emails from unknown companies informing you about how horrible your website is performing on Google. These companies may also claim that they can fix everything that is wrong for a cheap price, only if you sign up today. Basically, this is a form of high-pressure scare sales tactics. When they call, hide your wallet! This is usually someone from out of town who is just trying to pull in money from you and your business.

We understand Search Engine Optimization - SEO information can be overwhelming and confusing. Here’s how we can help you understand the performance of your website:

  • SEO Analysis. We’ll break down the analytical data in a way that’s easy to understand.
  • SEO Content Writing. We perform thorough keyword research for your business and your industry, ultimately finding the keywords that will help your website get more traffic. Good SEO writing will help you place higher in the Search Engine Result Pages (SERPs).
  • Blog Writing. Google rewards websites that frequently add new content. Blogs are an easy way to implement fresh content for your visitors.
  • Website Traffic. Increasing website traffic is the first step to generating more business. We focus on ranking, visitors, and call-to-actions. Our Digital Marketing and Web Marketing efforts will make a difference.

 

“SEO leads have a 14.6% close rate compared to only 1.7% for outbound leads such as print advertisements.”

(source: https://www.business2community.com/)

 

Our Search Engine Optimization - SEO process is easy. First, we’ll start with a free SEO analysis to determine if the program is a good match for your business. Next, we will discuss your business and define clear goals. Based on your goals, we will perform additional research on your business and your competitors. Then, we will implement ongoing improvements to your on-page and off-page marketing.

We offer several plan options that are affordable for most small business budgets. Our monthly reporting allows you to see your SEO progress on a regular basis. Our staff communicates with you and can explain technical details on your personal knowledge level.

To sign up for your free Search Engine Optimization - SEO analysis, click here.

 

Content Marketing

The content on your website plays a vital role in website traffic, which is why content marketing and digital marketing are both important for your webpages. Having Search Engine Optimization - SEO setup on your website and also having content that is up-to-date and relevant can help as well. We provide content writing services as an add-on service to our web design and Search Engine Optimization - SEO services.

Hiring us to do your Search Engine Optimization - SEO content writing lets you focus on running your business, secure in the knowledge that your web content will be original, easy to read and helpful to your site visitors. We understand your time is valuable, so our Search Engine Optimization - SEO content writing services can be accomplished after learning some basic information from you.

Our content writer will first develop a keyword map based on your page outline, perform keyword research with your input as to what areas of your company are most important, and what geographical areas you serve. After industry research and basic information from you, such as services you provide, products and manufacturers you use and some company history, we will write your Search Engine Optimization - SEO optimized text.

Once we have a first draft of the web text for your web pages, our web content writer will email you the web content for your review. A first draft is just that, and changes are expected as part of the Search Engine Optimization - SEO writing process. Frequently, our clients find they don’t need to make any revisions, or just minor ones. But once you have outlined your changes/additions/deletions, our content writer revises the pages and sends them on to the web design staff.  They then begin the process of developing your website design, with theme, color scheme, fonts, etc. all with input and approval from you.

 

Email Marketing

A highly effective digital marketing strategy is Email Marketing. This includes sending a commercial message to prospective as well as current customers using email. Effective email marketing will convert prospects to customers and turn one-time buyers into loyal customers.

Despite the growth of social media, email marketing is also a very critical marketing technique that will help grow your business. Based on stats from email marketing company BlueHornet, almost 34% of American consumers say they check their email "throughout the day.” And 39% check their email 1-3 times per day.  (source: businessinsider.com)

VECTOR

With email marketing and our digital marketing, you can easily reach target markets without the need for large quantities of printed marketing materials, tv or air time, or high production costs. Email Marketing is a cheap, yet efficient way to market. Emails are created for your business that are customized to portray a service or even a deal/sale that you want to market. It is then sent out to customers on your mailing list.

 

Facebook Marketing

We have years of experience with Facebook Marketing. With our easy to understand program options, we can build a digital marketing campaign that works for you. Once you’ve decided to get the Coastal Web advantage, a dedicated rep will be assigned directly to you to manage your social media/Facebook account so that you know, at any time, how effectively your Facebook Marketing campaign is performing for you.

We’ll make your experience with Facebook Marketing and Digital Marketing easy. One of our highly trained staff members will walk you through every step of the process. We will help build your Facebook following and improve your call to actions with more effective content. We offer video services to create actionable video content for your advertisements. We’ll set up and manage your ads, and also run A/B testing to improve your results. Coastal Web will show the progress of your marketing weekly or monthly, depending on your needs and your plan.

 

Online Reputation Management

Online reputation management (ORM) is exactly what it suggests. It is the process of managing your reputation online. In a pretty technical way, ORM is linked to SEO, but it is not the same thing. Online reputation management can make use of keywords in domain names, title tags, individual keyword density, keywords in description tags, keyword font size, usage of links, frequency of content changes and much more. This is all of the behind the scenes stuff.

But ORM also includes using blogs, social networking sites, review sites, etc. Managing your online presence can be quite time consuming. While the goal of SEO is to move your website pages to the top of the search engine results pages (SERPs), the goal of online reputation management is to move the content into an order that is beneficial to you – move the negative content down in the SERPs and the positive content up.

For example, Google your business. Does your website and web presence (Facebook page, Twitter feed, YouTube videos) appear early in the search results? If so, that’s good. But does a negative review or a negative newspaper article appear before your website does? That’s bad, very bad.

Using SEO and ORM together, we can reduce the likelihood that the negative publicity takes precedence over your website. This can include responding politely and with good customer service to negative comments on social media, or negative reviews, but it can also involve adding pages to your website, adding blogs to your website and more. The more content there is out there with your name on it, the easier it is to make your website appear as though you are the expert in your field. You want someone looking for your business to find your inventory or your how-to videos rather than the negative review from a disgruntled customer who just couldn’t be satisfied. Or worse yet, a totally fake review that you can’t do much about.

 

Brand Strategy

Your brand strategy encompasses the big picture. Your brand is not your product, your logo, or your website. It’s more than that. It’s the purpose and mission of your company, combined with your business philosophy. Certainly, your logo and your website should reflect your brand, but brand strategy encompasses more than that.

Coastal Web Marketing designs websites with your branding strategies in mind. The look, the feel and the content on your website will directly relate to who you are as a business and what your mission is. Some branding strategies to keep in mind:

Be Consistent

Branding strategies need to be consistent. This includes the look and feel of your website, its content, your social media posts, your blog, your printed marketing materials, how your customer service reps treat people, etc. Everything needs to put forward a cohesive brand image.

If you just posted a funny picture on your business Facebook page, think about it. What does it say about you or your brand? Does it fit in with your mission?  Or does it just confuse people about what you stand for?

To keep your branding strategies cohesive, you may want to consider putting together a style guide, which includes information about your mission statement, tone of voice, font styles, color scheme, how you’ll promote products and services, etc. That way you can be consistent across the various platforms, from your website to your fleet of vehicles.

Be Flexible

But while you need to be consistent, you also need to be flexible, because your market and your customers are changing. Be flexible enough to be able to change your product or your approach to meet new challenges and outpace your competition. Don’t be the business owner who says “But that’s the way we’ve always done it.”

Reward Loyalty

If you have customers who keep coming back to you time and again, or who have written positive reviews, made referrals, etc. reward them. Send them a personalized thank you note, or some logo-printed swag. Or both.

Keep an Eye on the Competition

Do some of their tactics succeed? Do others fail miserably? Don’t be afraid to learn something from your competition. Keep an eye on what specific tactic they use. Are the having Holiday specials? How much are they offering and what are they offering?

Throughout all of this information, you probably have a few questions. Here are some Frequently Asked Questions to help:

  • Should I sign up for web marketing or SEO? The short answer is both. The more in-depth answer is that Web Marketing is like a modern-day version of the Yellow Pages. It gets you in front of consumers, for the online community. The most important reason to sign up for this program is to increase business from your website. Put plainly, the longer you are in the program, the better your digital marketing and web marketing presence will be. We work with Google and social media outlets to help your business perform well and ultimately generate more business for you. If the website you’re planning to have built is just a glorified business card, and you do not expect new business from it, this program is not necessary for you.
  • Can you guarantee me the #1 position on Google?  No one can. If a company is making you that promise, they are just looking for a quick buck. If this is the case, you’ve probably received at least one email per day offering you the chance to increase your search engine positioning. This is spam!! At Coastal Web, we will not make you promises that we can’t keep. We will be straight forward with you through the entire process and explain everything in depth. It is our goal to get you into the top 3 on Google Maps, and the top 5 in the organic search results. If you want to gain more business for your website, SEO as well as many of our other services is the exact way to get it. Let Coastal Web help you reach your goals.
  • What is the difference between organic marketing and PPC’s? Pay Per Click (PPCs) are when you pay a search engine company, such as Google or Yahoo, to feature your business in the top of the search results. If someone surfing the internet clicks on your link, you pay the search engine a fee each time this occurs. Organic Marketing is where you adjust information on your website to reflect keywords which will in turn, improve your search engine rankings. The advantage of organic marketing versus PPCs, is that the paid advertisement will go away once your budget runs out, however organic marketing such as Search Engine Optimization - SEO, will continue to perform well before fading away once you're no longer enrolled in a program.