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LOCAL SEARCH
What is Local Search?
Local search is a solution that helps small businesses compete with large companies online using search engines like Chrome, Edge, or Safari. When people search online for businesses, services, or products in a specific area, using a search engine, there is a special area where Google lists local businesses. For example, when someone searches for “restaurants near me” or “plumbers in Baltimore,” Google shows results based on their location in the local search box, with 3 listings and a map. Google also shows some local businesses mixed in with large companies in the next section, known as Organic listings. Organic listings pull up websites related to the search term a user types in a search engine.
Key parts of local search include
Google Business
Profile (GBP)
Businesses can claim their listing and optimize local search.
Organic SEO
Optimizing your website with local keywords and accurate location information to help rank higher on search engines.
Mobile
Search
Many local searches are done on mobile devices, helping people find services nearby.
Local
Directories
Listings on sites like Yelp or Yellow Pages can improve local visibility.
Localized
Content
Creating content that focuses on your area can help attract local customers.
Local search is important for small businesses to connect with customers in their area.
What does Google
Local Search look like?
Say, for example, you were searching for Plumbing Services Bel Air. The page might resemble this image, with a map and 3 local businesses. Those are local search results. Further down the page are the organic search results. Ideally, your web pages will appear in local and organic search results.
The Importance of
Optimizing with Local Intent
30%
76%
28%
of local searches for a product or service result in a purchase.
200%
The Importance of
Optimizing with Local Intent
Our SEO plans are designed to help businesses with a physical location or those serving a specific area improve their visibility in local search results. We focus on getting your business into the Google 3-Pack, the top three local listings, which include key details like hours, address, phone number, photos, and reviews.
SEO Experts
Plenty of agencies dabble in SEO—few actually excel at it. Trust your growth to experts who know how to get results
Three Main Criteria
for Local Search Ranking
Relevance
How relevant are your products and services to the search query?
Prominence
Do you have a lot of good reviews? Adding reviews with 5-star ratings may place you higher on search engine result pages.
Distance
How close is your business to the person searching?
Maximize Local
Visibility with Local SEO Services
Running a small business is demanding
Boost your visibility and attract more nearby customers by optimizing your website with local keywords, building strong local citations, and encouraging positive reviews.
Frequently Asked Questions
Local search refers to the results people see when they search for products or services in a specific area—like “coffee shop near me”—highlighting local businesses on Google’s map and listings.
It helps small businesses compete with larger companies by appearing in location-based searches, increasing visibility to nearby customers ready to make a purchase.
The Google 3-Pack is the section at the top of local search results that shows a map and three highlighted local businesses—prime real estate for attracting attention and clicks.
You can boost your local visibility by optimizing your Google Business Profile, collecting positive reviews, using local keywords, and ensuring your business is listed in trusted directories.
Local search results are tied to a user’s location and include a map and business info, while organic results show relevant websites based on SEO, regardless of location.