Local SEO Services
Coastal Web Marketing was in the local SEO business before a lot of people even knew what SEO means (search engine optimization). Local SEO, also known as local search engine marketing, helps promote your business online. Local SEO helps get your business website high in the search engine results pages (SERPs) when someone local is looking for your service.
What is a Local Search?
There’s a difference between local search and a standard informational search. A standard informational search might be “How to clear a blocked drain.” This would yield results from plumbers all over the country, as well as industry sites. When the search has a purchase or hiring intent behind it, most people would search for “drain cleaning near me” or “plumber near me” or if they’ve allowed Google to know their location, they might simply enter “local plumber” or simply “drain cleaning” and let Google figure out which results to show.
Of course, you can always do FAQs and blogs that bring people to your website after they search a how to question or a what question. Those FAQs and blogs can end with “If you need a professional, call ABC Plumbing” or something like that.
So when someone has searched for “electrician near me” the SERPs that Google returns are most likely going to include a map and a 3-pack before listing the rest of the SERPs. The information can include hours, the address and phone number, and a star rating based on Google reviews.
How do these businesses get into that 3-pack? We’re glad you asked.
Google My Business
Everything that is displayed in the local pack is information drawn from your Google My Business profile. Previously known as Google Local and Google+, Google My Business (GMB) is a free business profile on Google. You can claim your profile, and with our help, enter the information correctly to boost your local search marketing. It should always be accurate and up to date. Moving to a new location or changing your phone number without updating your GMB profile can be disastrous for you, but good for your competition.
The Importance of Citations
Citations are a good thing, not like a police citation. A web citation is any place that your business NAPW (Name, Address, Phone, Website URL) appears together online. Your NAPW information can appear in a number of online directories and on industry websites. Making sure you are listed in local directories and that the information is correct is critical to succeeding with local SEO. If you are not listed where people are looking, you are sending business to your competitors.
If you’ve ever searched for something local that not a lot of people provide, your SERPs probably had a couple of local websites, and a bunch of structured citations, like those from Yelp, Angie’s List, Patch, Thumbtack, etc.
We can help you get listed in local directories, and ensure that your information is accurate and up to date.
How to Rank Well in Local Search Results
How well you rank in local search may depend on your website’s overall search engine optimization, in addition to the specific local SEO tools we have used. Google has three main criteria for local search ranking:
- Relevance: How relevant are your products and services to the search query?
- Distance: How close are you to the person doing the search?
- Prominence: Do you have a lot of good reviews? More reviews and 5 star ratings may place you higher.
Our Local SEO Services
There are several things we can do to increase your website visibility with local SEO. The first is optimizing your website with SEO best practices. If your website is not already optimized, Google is not going to see that your services and products are relevant.
Some of our local SEO tools include:
This can be as simple as including your city, county, and region name in the text throughout your website and meta tags. Make it clear what area you serve, with a Service Area page. You can also get involved in local community events and feature those evens on your blog.
We know most of the local, county, and state directories you can feature your business on, and we know how to do it. We may place you on hundreds of directories, depending on what you do. We will also get you on industry-specific directories, and manufacturer’s websites, as relevant. We ensure your NAPW and additional information is accurate and up to date.
Claiming Your Google My Business Profile
This is a key step to getting your business to perform well in local search. And did we mention it’s free? A detailed profile listing will help you show up on Google maps and in the 3-pack. We can assist you in claiming your profile, or offer advice on what to include.
Managing Your Online Reputation
Sign up as the business owner with Google My Business, Yelp, and your Facebook page and other social media channels. With each review, good or bad, someone from your company should respond. This shows you can be trusted, and you are responsive. The number of reviews you receive, and your overall rating will affect your placement in local search results. And yes, it’s OK to ask your satisfied customers to submit a review. Most people are happy to do so.
Obtaining Relevant Backlinks
Backlinks from reputable websites help Google recognize your website as a trusted source of information in your field. Backlinks can also boost your prominence in the local search algorithm that Google uses. Your blog or FAQs page is an excellent place to put in quality backlinks. You (or our content writer)write about a local event or award, and include a link to the event, organization, or partner business. Then contact the people you linked to and ask them to share the post, with a link to your website.
Include backlinks to local organizations to which you belong, such as the Chamber of Commerce, BBB, any boards you are a member of, etc. Consider adding a Resources page where you include links to relevant resources, and contact those businesses or organizations to return the favor.
Get a FREE Quote for Local SEO Services
Call 410-420-9390 or use our contact form to set up a free consultation for local SEO services. We work with small companies and service providers throughout the Baltimore area, including Harford County and much of central Maryland.