National Search Engine Marketing
Coastal Web Marketing works with businesses on both local and national levels, implementing search engine markteting plans for your specific business and marketing goals. National SEO (search engine optimization) focuses on your ranking for broad keyword phrases rather than ranking for those terms in a specific geographical area. For instance, in local search, we would rank well for Harford County SEO Services, but don’t rank as high when you leave out the geographical area.
But that’s OK, because we focus on local clients, where we can meet face to face. National search engine marketing is important for your business if you have an online marketplace where you ship nationwide;youprovide a virtual service to clients nationwide;or if you have multiple locations in states across the country.
Benefits of NationalSEO
A successful national SEO strategy will allow you to transform how you compete, as it can extend your reach across the country. This helps you attract and capture your ideal client base, resulting in positive ROI. Our national SEO strategies will optimize your website to ensure positive search engine visibility regardless of where the search is performed.
It’s important to understand that national search engine marketing (national SEO) is a long-term investment. Competition for the same phrases nationwide is fierce.
When you hire us to provide you with a national search engine marketing plan, we utilize many of the same tools we do in Local SEO, but more advanced. Before we begin search engine optimization, we do our research. We will ask you a lot of questions about your organization, what you do, who your ideal customer is, and what you hope to accomplish with national search engine marketing.
Armed with that information, we will take a deep dive into your existing website to see what is working and what needs improvement as far as SEO. We will also research your competitors to see what they are doing. We will make note of what key phrases they are ranking highly for. We may use the same phrases for your site, but we will also be on the lookout for phrases they have overlooked, that have less competition.
Once we have all of this background information, we start the SEO process. That can include:
- Advanced keyword research
- Keyword mapping
- Suggesting new pages for your website
- On-site content & SEO optimization
- Continually adding new content such as FAQs and blogs
- Google Maps and Google My Business optimization
- Citations and directory listings
- Regular SEO analytics reports
- And more!
We will perform site analytics monthly, and give you a full report. It may be 3-6 months before we can really get a feel for what is working and what needs tweaking. We will build on successes and minimize underperforming aspects of your national SEO strategy.
Get a FREE Quote for National Search Engine Marketing Services
Call 410-420-9390 or use our contact form to set up a free consultation for our national search marketing services. We work with small companies, service providers, and e-commerce sites throughout the Baltimore area, including Harford County and much of central Maryland.