What are Organic SEO Services for Website Ranking Performance?
Organic search engine optimization (SEO), Organic SEO, or organic search, are all phrases that describe the same thing. We use various SEO methods with algorithm-based techniques to boost your business website’s visibility and placement in search results.
Wow. That’s a mouthful. Let’s explain a bit. Instead of using pay-per-click (PPC) ads to get someone to click on your website, you use SEO to place you higher in the organic search results. These are the results you see below the ads and below the 3-pack local results at the top of the page.
Organic SEO is a good marketing strategy for businesses with regional or nationwide appeal. If you have a small business with a limited service area, you may want to use our Local SEO services instead.
Why Appearing on the First Page of Organic Results is Important
Organic results can include thousands of results pages covering millions of websites. Google, Bing, or Yahoo use search engine algorithms to determine the most relevant web pages. They then place those web pages on the first page of search results. In the industry, these are called search engine results pages (SERPs).
Organic SEO Services for Your Small Business
The default setting for most people is 10 results per page (not including videos, images, People Also Asked) and ads. Using organic SEO improves your chances of appearing on page #1 of organic results.
We keep focusing on that first page. Why? Because:
- The #1 result in Google search results gets nearly 28% of all clicks. (BackLinko)
- Users are 10 times more likely to click on the #1 organic result than the result in the #10 spot. (BackLinko)
- 75% of people never make it past the first page of SERPs. (HubSpot)
- Nearly 80% of people ignore paid search results (ads) and only click on organic search results.
- Nearly 27% of internet users use ad blockers. (BackLinko)
How Does Google Determine Which Websites Are Most Relevant?
Google’s algorithms use several factors to decide which websites are most relevant to a user’s search query. They first determine a user’s intent – such as for information purposes, intent to buy, etc. The next few factors are where SEO comes in.
Relevance of Content
Google analyzes websites that fit the user’s intent to find relevant content. The first sign that a web page has relevance to a user’s search is if it uses the same keywords the person typed into the search box. If the web page uses the key phrase in a heading as well as the content, the information on the web page might be especially relevant.
Quality of Content
Next, once Google has some relevant websites, it sorts them again based on the quality of content. They use tools that determine which pages have content that shows experience, expertise, authority, and trustworthiness (EEAT). Quality backlinks, well-written, informative content; and lack of spammy content are all considered. In addition, content creation needs to be an ongoing process, as Google favors new, updated content.
Ease of Use
Google also evaluates how easy it is to use your website. If two websites are relatively equal, it will place the one that offers a better page experience higher. Factors Google considers in this area of user experience include:
- Content must load quickly.
- Content must be mobile-friendly.
- We must protect your website and user information with secure HTTPS.
Context
When deciding what results to display to a user, Google will try and put things in context. This can include using a searcher’s country and precise location to deliver results that are most relevant to them. For instance, a user in the United States who Googled “football” would get results about the US: college football or NFL teams. However, a user in the UK would get results related to what we in the U.S. call soccer. Google will also consider a user’s search history to provide results they feel may be most relevant.
How Organic SEO Signals Your Website’s Relevancy to Google
Organic SEO consists of several steps to increase your position in search engine rankings. When someone is searching for the goods and services you provide, organic SEO will place you front and center in the search results. We optimize your site in several different ways:
- Perform keyword research to see what phrases people use to find your services.
- Use those target keywords behind the scenes in your metadata as well as in the URLs, headings, and text of web pages.
- Write relevant, informative, and authoritative content.
- Ensure that your website is secure, quick to load, and mobile-friendly.
- Secure quality backlinks.
- Use SEO best practices to avoid any penalties from Google.
Organic SEO is a multi-step process involving technical SEO, content creation, and more. As a long-term business strategy, it can take months for you to see results. But if implemented correctly, it can increase your business tremendously.
Harness the Power of SEO to Boost Your Business
Call 410-420-9390 or use our contact form to set up a FREE SEO Analysis of your website. We’ll use industry tools to analyze your website as well as your main competitors and go over all the results with you. Then, we’ll explain everything in simple terms and show you areas where we can improve your online presence. In addition, we’ll help you determine if organic SEO services or Local SEO services are better for your business.