SEO Copywriting Writing Services for Your Business Website
One thing that sets Coastal Web Marketing apart in the Baltimore area SEO market is that we provide SEO copywriting services. Let’s face it. Most business owners are experts in their field, but not necessarily great writers. That’s where our SEO content writing services come in. Our writer creates content optimized for search engines and suitable for your website and blog. This content is developed through extensive research on keywords and industry trends. Our writer can also work with your existing content or follow a list of bullet points you provided.
Writing starts when keyword research is complete. You and the Coastal team choose important words to rank for. Consider what your target audience would type in the search bar to find a similar company. Based on keyword research and other factors, we develop the content based on search terms you can hope to rank for that include your target keywords. Beyond your main web pages, a great way to use content marketing to increase website traffic is to add a Frequently Asked Questions (FAQs) page or a blog. In this way, you can use long-tail keyword phrases that include questions. These frequently have a high search volume but a much lower difficulty number, meaning they are easier to rank for.
Why Is SEO-Optimized Content Important?
You can write your web content if you like to write. But chances are you can’t write SEO-optimized content. You may be wondering, what’s the big deal? The big deal is Google. Google ranks high-quality, well-written, informative, and optimized content higher in the search engine results pages (SERPs). This is true as long as other aspects of your website are SEO-optimized. Your content is a MAJOR way that Google and other search engines judge if your website is relevant to a search query. Our SEO copywriting services can help make your website or local SEO more effective. This will ensure that your content is relevant to those looking for your products or services.
Writing for People First, Search Engines Second
Wait, what? We just said SEO content writing is all about Google and getting your content up high in the search engine results pages (SERPs). Yes, that’s true. But Google also judges content on whether it is written with people in mind. Google’s algorithms use several factors to determine if a content page is worthy of being on the first page. These factors include:
- Query meaning/search intent
- Web page relevance
- Quality of content
Google uses nearly 200 ranking factors overall, but these are the factors most directly related to content. In addition, you can rest assured that our SEO copywriting meets or exceeds industry best practices. We do not use black hat SEO techniques such as keyword stuffing or copying and pasting someone else’s content into your website. We also do not depend on AI tools to generate your web content.
Elements of SEO Copywriting
In SEO copywriting, it’s not just what you write, but HOW you write (or our content writer does). Effectively SEO-optimized content includes:
- Excellent grammar, punctuation, and writing.
- The right keywords and related phrases.
- Optimal use of headings.
- Optimal use of URL, title tag, meta description, and image alt text.
- Internal and external links.
- Easy-to-read content broken up into short paragraphs, bulleted lists, and numbered lists.
Of course, effective SEO content writing goes hand-in-hand with effective technical SEO techniques. Optimizing your web pages to load lightning-fast is crucial. You can have the greatest content in the world, but if the pages load slowly, prospective customers will go elsewhere.
Update Your Web Content or Create New Content Today
Fill out the contact form or call us at 410-420-9390 to discuss our SEO services. Copywriting is an add-on to our SEO packages and not available as a standalone service.