2SEO Services That Get Your Company Results

If you’re looking for an affordable SEO services company that delivers results, we’re glad you found us. Search engine optimization (SEO) is becoming a critical marketing tool for professional companies of all shapes and sizes. That’s because most Americans go online to research before buying.

Depending on how tech-savvy and marketing-savvy you are, you may or may not need to learn the importance of SEO. So, let’s start with some of the basics. SEO is about increasing website traffic and exposure to your brand through non-paid (not pay-per-click) search results. These are known as organic search results, and SEO is optimizing your online presence (your web pages, blogs, pictures) to place you higher in the search engine results pages (SERPs).

In other words, SEO improves your rankings on Google and other search engines. Google estimates it may take 4 to 12 months or more to see results in an organic SEO campaign. Local SEO results can be in the 3-6-month, depending on how competitive your business is on the internet. You can read our SEO Guide for Beginners for more information about Small Business SEO.

What are the SEO Services we provide?

What do we monitor and help you manage?

Search engine optimization has a lot of moving pieces and a lot of analytics involved. Our job is to implement your SEO strategy and help you monitor and manage your efforts. We’ll explain everything we’re doing to optimize your site and why, in terms you can understand.

Some of the things we can implement, track, and manage include:

Identifying relevant keywords
Local Search Placement
Organic Search Placement
Google Analytics results and recommendations
Number of visitors to your site
What pages did visitors go to
How many page visits in the previous month(s)
How many people complete contact forms
Number of phone calls
How long do visitors stay on your website pages
What is your bounce rate
Monthly Reporting
Reviews summary & suggestions
And more

Three main criteria for local search ranking:

Relevance: How relevant are your products and services to the search query?
Distance: How close are you to the person searching?
Prominence: Do you have a lot of good reviews? More reviews and 5-star ratings may place you higher. So will getting listed in local directories.

Running a small business is hard and we get it. You work long hours and wear a lot of hats to keep your business running smoothly and attract new customers. Did you know that one of the most cost-effective ways to bring in new business is to utilize local SEO Services?

By local SEO services, we don’t mean working with a local company. Rather, we mean local as a specialized search engine optimization service that focuses on helping local customers find your website when they search for things like “plumber near me” or “dentist in town X.”

Competition can be fierce, and you need to use all the tools at your disposal to get ahead and stay ahead of the competition. If you serve customers locally, whether from a store or from your home, with a defined geographic service area, you can benefit from working with our SEO team.

Who needs Local SEO services?

These services are geared toward businesses with a brick-and-mortar store, or who serve a set geographical area. Google provides a map and a 3-pack before listing the rest of the organic search results. This information can include hours, the address and phone number, photos, videos, and a star rating based on Google reviews. Local SEO is critical to getting you in those top 3 results.

Generally, coverage is 1-40 miles. It can be less or more based on how well the marketing is implemented, how dense your population is, how competitive your market is, and how long your business competitors have been marketing.

For example, your competitor may be doing very well on search engine placement and you jump into the SEO game. Just because you started SEO today doesn’t mean tomorrow or next week you will be #1. Think about it! Your competitor may have been doing SEO for the last 5 years and you now have to catch up to them.

The good news is it’s very possible you can catch up and then beat them, but it will take time! The goal is to get your targeted search terms on page 1, and ideally in the top 3 listings. When you get to #1 then you hit the jackpot!

The Importance of Optimizing with Local Intent

Let’s check out some statistics from Think With Google that show why local is so important for your small business.

30% of all mobile searches have local intent.
76% of people who search for something nearby on their smartphone visit a business within a day.
28% of local searches for a product or service result in a purchase.
“Near Me” searches grew by more than 200% between 2017-2019.

What does Google Local Search look like?

Say, for example, you were searching for Harford County Plumbing Services. The page might look something like the image above, with a map and 3 local businesses. Those are local search results. Further down the page are the organic search results. Ideally your web pages will appear in both local and organic search results.

Organic SEO Marketing

Organic is a great place to be found on Internet searches. It’s basically where search started. That’s the Top 10 listings area on page 1 of the SERPs. There can be millions of results spanning thousands of pages depending on how broad the search is.

Back in the 90’s, when the Internet started, there were not that many web pages. Now there are millions of websites you are competing with for your business. In a sense, your chances of being on page 1 of the SERPs are like playing the lottery, if you don’t market your website. And how many times have you won the lottery?

Organic SEO services might be right for your business if you serve a larger region or you ship products nationwide. For many businesses, a combination of local SEO services and organic SEO services yields optimal results.

How We Implement Your Organic SEO Marketing

Once we meet or talk with you to learn about your business, and your goals, investigate your competitors, and do relevant kw research, the fun begins.

This can include, depending on whether you are utilizing our Local and/or Organic SEO program:

Adding to or deleting pages from your current website
• Updating or adding new content with a local focus
• Changing the navigation of pages on your website to highlight services and make it easier for a user to find what they need
• Making sure your website has accurate Name, Address, and Phone (NAP) information
• Optimizing title tags, meta descriptions, and image alt text to include relevant key phrases as well as geographic location(s)
• Improving website speed
• Making your website more mobile-friendly
Ensuring you appear in relevant local directories with the correct NAP
• Claiming and optimizing your Google My Business (GMB) account
• Seeking out relevant local and industry backlinks

SEO is not a one-and-done thing. After the initial implementation, you should be prepared to wait a few months to see tangible results. Then, we recommend monthly SEO services that can include things such as running analytics to see what is working and what needs improvement, as well as blog writing and creating posts for your GMB listing.

Partner With an Experienced SEO Services Agency

If you decide to work with us that would be great! Most of our clients have been with us for over 10 years! And, we DO NOT require a long-term contract when working with us. We also send you an updated email each month, in non-technical terms, regarding everything we did in the last 30 days.

In that report, we show you the progress whether your report is good or bad. That way, you can make an educated choice to continue with our services. And if you decide to leave us, we do not wipe out all the progress we’ve made, like some of our competitors do, so you can be sure your money was well spent!

If you need an affordable SEO services company, you’re in the right place. We specialize in working with small businesses in Maryland, and several states across the US. Call us at 410-420-9390 or email us on our contact form.