Using Your Facebook for Business Page to Improve Your SEO

 
Categories
SEO

Utilizing social media marketing has a huge potential to increase your sales. Let’s talk about Facebook, specifically. And no, we don’t mean Facebook ads. Your business Facebook page helps you increase brand awareness, improve brand loyalty and get better ranks in SERPs.

And know that when we say “brand awareness” we are just saying make people more aware of your company and what it has to offer.

Did you know that 51% of Facebook users are more likely to buy from brands/companies they follow? And did you know 47% of Americans say Facebook has a greater impact on their purchasing behavior than any other social network? And this is especially true since Facebook added the widget for asking for recommendations.

Besides having a Business Facebook page with your address, hours, location and the basics, what’s a business owner to do? We have some suggestions that relate to updating your Facebook page as a whole, and with posts:

  1. Place keywords in strategic locations. Facebook limits where you can write large amounts of text, so if you want to use key words and phrases, you should use them on every post. The About section allows you the greatest opportunity for a large amount of text that explains who you are and what you do, and allows you to use your key phrases and related phrases to your benefit.

 

So there really is no justifiable reason to leave that About section blank. Use the About section on your website for guidance, but don’t copy and paste.

  1. Optimize Facebook status updates for SEO. Every time you post an update on a project, talk about a special, wish your Facebook fans Happy Holidays, create an event or share cute photos, it’s an opportunity to improve your SEO. Take advantage of the descriptive fields to add keywords because even if it takes only one minute to fill in everything, it can make a difference in your SERPs ranking. Keep in mind that this text will become the SEO title of your Facebook post.
  2. Include your address to improve your local SEO. This one is pretty simple. And if you want people to know you’re in their part of town, why wouldn’t you include your address? Even if you run your business out of your home, you need to include something.
  3. Link to your business Facebook page from your website. This is a no brainer for whoever built your website. If you don’t already link to your business Facebook page, get that done ASAP. Many people who visit your website will click on the Facebook link to see reviews of your company, and to see if they can get a discount or special offer by “liking” your page.
  4. Use the Notes feature on your business Facebook page. You can post Notes to update your fans and customers on important news, or update them in a crisis. This is different than just writing a post. And assuming your business page is public, Google will search and index the Notes section on business pages. This is not true of personal pages. So, this is another chance to write keyword rich content on your business Facebook page. Be sure you include relevant keywords in the title of your post. And yes, it should have a title.
  5. Post direct links to your website on your Facebook page. Every post should have a link back to your website (backlinks). Post links to your blog on your Facebook page. Post something about a recent job you completed and link to the relevant Services page. You get the idea.
  6. Engage with your reviewers. Thank people for good reviews. Publicly offer to work things out with people who left negative reviews. Visitors to your Facebook page will appreciate that you didn’t just ignore the person who left a negative review.
  7. Above all, post frequently and post content that will engage visitors. Post about something good that happened that day. Post about a new service. Post about a special offer. Post pictures of your employees on the job. Ask questions. Take a poll. The more engaged people are on your Facebook page, the more visible it becomes to Google. And the more engagement you get on positive posts, the less likely that negative review is t stay at the top of the page.
  8. Use calls to action (CTAs) and ask people to like and share posts. Consider offering a chance to win something or get a discount.
  9. Have fun with it. Use your own voice, and be real. Of course, always be professional.

If you as a business owner take a little time to review your Facebook page and make sure it gets new posts on a regular basis, you should start to see some results. If you feel you have the time or computer savvy, hire someone to do it for you, whether that’s a company employee or an outside firm.

If you need help keeping your business Facebook page up to date and adding new and engaging posts, Coastal Web Services can help. We offer SEO consulting services, social media marketing services and web design services to small businesses in the Mid-Atlantic and Alabama.                              Call us at 410-420-9390 for a free SEO analysis.

Google Confirms Algorithm Update Affecting Core Search Rankings

 
Categories
SEO

If you’ve noticed a drop or gain in the ranking of your website in Google’s search results in recent days, you’re not alone. And it’s not anything you did or didn’t do. Once again, it’s all about Google.

Here’s what Google recently posted on Twitter:
Each day, Google usually releases one or more changes designed to improve our results. Some are focused around specific improvements. Some are broad changes. Last week, we released a broad core algorithm update. We do these routinely several times per year.
As with any update, some sites may note drops or gains. There’s nothing wrong with pages that may now perform less well. Instead, it’s that changes to our systems are benefiting pages that were previously under-rewarded.
There’s no “fix” for pages that may perform less well other than to remain focused on building great content. Over time, it may be that your content may rise relative to other pages.

So, have you updated the content on your website lately? Is it informative and conversational? Have you added new pages as your business focus has changed or you have added new services? Do you have a blog, and do you post at least once a month?

If you need help writing new content and adding it to your website, Coastal Web Services can help. We offer SEO consulting services and web design services to small businesses in the Mid-Atlantic and Alabama. Call us at 410-430-9290 for a free SEO analysis.

5 Things That Belong on the Home Page of Your Website

 
Categories
Website Design

5 Things That Belong on the Home Page of Your Website

Whether you call it a Home page, a Landing page or something else, that first page that visitors come to when they visit your site is your chance to make the right impression. Potential customers should be able to tell right away what products and services you offer, and what you’re all about. Sure, it helps if your business name tells what you do – ABC Plumbing, for instance – but there’s more to it than that.

Coastal Web Services is in the business of helping you make the right first impression with your website, and to us, all of these items are no brainers. But if another web design company tells you differently, at least this way you’re informed.

  1. Contact Information But you would be surprised how many small business websites don’t have a phone number, email link or contact form on their Home page. How are people supposed to contact you? And having an email link or a contact form is crucial, because a lot of people do their research on products and businesses after hours, so if they have a question for you, you want to make it easy for them to ask. You should also have your physical or mailing address included on the page. The common location is in the footer of the page. You really should consider having the same contact information included in all of your interior pages as well. It’s pretty easy to build it into your website design.
  2. Images that Represent What You Do If you’re a plumber, show a photo of running water, or someone working under a sink. Make sense? You’d be surprised how many small business websites have flowers, scrollwork or family photos that don’t relate to what the business does.
  3. Clear Navigation With Working Links Visitors to your website should have an easy pathway to get where they’re going. Have clearly named navigation menus at the top of the page, the side of the page, or both. Using the plumbing business, things could include Plumbing Repairs, Water Heaters, Septic Systems, etc.
  4. An Email Sign-Up Box Ask visitors to sign up for your email newsletter, with the promise of discounts, special offers, pertinent news, etc.
  5. Social Media Links Help customers stay up to date and engaged with social media. Use the standard icons for Facebook, Twitter, Google+, LinkedIn, etc. Call us today at 410-420-9390 or use our contact form to get started. We provide web design and SEO consulting services to small business clients throughout the Mid-Atlantic region, as well as the Carolinas and the Gulf coast. We’d love to work with you.

Small Business Website Mistakes

 
Categories
Website Design

If you’re guilty (or your website is guilty) of some of the mistakes in the infographic below, you are missing out. Coastal Web Services can help you take advantage of every opportunity with some changes to your website. Call us today at 410-420-9390 or use our contact form to get started. We provide web design and SEO consulting services to small business clients throughout the Mid-Atlantic region, as well as the Carolinas and the Gulf coast. We’d love to work with you.

 

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