Videos on Your Website Can Convert Visitors into Buyers

Web Videos

An effective video or videos can be a big part of your company’s overall SEO strategy and marketing strategy. One video can be used on your for web marketing, social media marketing, in email marketing campaigns and more. That’s a lot of bang for your buck!

With more than 7 billion videos watched daily on YouTube and Facebook, it’s no wonder that video content is now the number one method to sell products and services online. Ideally, every product or service page should have its own video, to showcase the product or service.

Just like anything with your company, you want to project professionalism and competence. That’s why it’s important to work with a video production company to ensure your videos get your point across without looking amateurish.

There are several main types of videos that can turn visitors into buyers.

How It’s Made These videos show consumers how the product is developed, manufactured or built. This type of video may need to include close-ups of any handiwork. This could be a time lapse video or an edited version of a live video. This would work for a business that handcrafts products such as woodworking or jewelry, or a service company such as a landscaper or homebuilder. You can easily turn static photos of a process into a video.

Torture Testing These videos are used to show the durability of a product, and show the product being tested to extreme limits. Memorable videos include a bowling ball being dropped on a laminate floor, red wine being spilled on carpet, hurricane-proof windows, etc. You may be able to just use the video from the manufacturer’s website, but customized videos can outweigh them.

Tours These video tours have been put to excellent use by realtors, but are also good for flooring stores, paint stores, jewelry stores, clothing stores, and other stores that have a lot of products to show off.

How to Videos Perhaps one of the most popular videos is the How To video. These videos can show how to use a product, how to install it, how to fix it, how to wear it, etc. These videos can also be informative, rather than trying to promote your product. An example would be a plumbing website that showed someone how to unclog their garbage disposal, or a heating and cooling business that did a video on how to program your programmable thermostat.

Comparisons These videos can show how one model of a product line stacks up against another, or how your product stacks up against the competition. Just be careful, if you’re comparing competing products that you follow all of the guidelines and legalities involved.

Product Demo These are focused videos showing someone using the product. This is great for selling things like lawn equipment (think zero turn lawnmowers) tools, cars, etc. It can be relatively simple, from someone wearing an item of clothing, to a road test of a vehicle. The automotive companies have been using product demos in their commercials for years.

You can also use this type of video to show how you do something. For instance, a plumber could show how they use the auger to clean out a clogged sewer pipe, or a basement waterproofing company could show the process of installing French drains.

Testimonials A heartfelt testimonial video from a customer that really loves your products or services can be just the little nudge that someone needs to go with your company instead of the competition. Especially if the testimonial talks about how you went above and beyond in your customer service.

With Coastal Web’s video production services, we handle it all. We write the script, provide the background music, shoot the video or edit photos into a video, produce the video, add the video to your YouTube channel and website. If we handle your social media marketing and email marketing campaigns, we can also include your videos there.

For more information you can reach us at 410-420-9390. We are the team at Coastal Web Marketing providing SEO web marketing, website design and web videos for small businesses.

Using Images and Web Videos in Your Web Content

Content / Text Writer SEO Web Videos Website Design

Web content today takes a variety of different forms. Your customers are not just expecting interesting and informative text. They want more. They’re looking for images and web videos that help to draw them into your material. This is especially important if you’re trying to explain how something works. Think about it. When you were in school reading a textbook, if there was a graph or diagram, it was easier to understand the lesson.

Images can be compelling across the digital spectrum. For example, Tweets that contain images receive 5x more engagement than those that do not. Our brains are wired to be visual, so images help potential customers process information and understand your content up to 60,000 times faster than text. So consider adding a how to video or a demonstration video or diagram to your more complex web content. A web video like that can also help your SEO, as more and more people search for “how stuff works”.

Web videos have begun to play an increasingly important role in any successful digital marketing strategy. According to Forbes, more than half of senior executives say that they would rather watch a video than read text when both are offered. It also takes the benefits of images and amplifies them. Now instead of seeing pictures of past customers or company employees, potential customers can hear them speak, watch their body language and strengthen their relationship with your company. Video testimonials are at least twice as effective as written testimonials. Any good web design company should be able to help you with web video production to enhance your web site.

It is also important to optimize images and videos for SEO. Make sure your web design/SEO company does that by including the appropriate tags.

For more information you can reach us at 410-420-9390. We are the team at Coastal Web Marketing providing SEO web marketing, website design and web videos for small businesses.

Text Writing for Web Video Production

Content / Text Writer Web Videos Website Design

Web videos are yet another way to add new content to your website, to make it more interesting to Google, which of course places you higher in search results.  If you decide to write the text for your web video yourself, we’ve compiled some helpful hints to get you started:

– Write the text you want on your video and read your text out loud. The time should be approximately 50 seconds for a 1 minute video.
-Google has the capability of converting the voice to text and uses that as part of their formula to determine if your video relates to what your page is about. With that in mind you want to say what you do (Your keywords). And you want to mention your geographic areas as well. Example: Bel Air Maryland, Harford County, Baltimore County.
-Overall you want to tell a story so it is interesting and make sure it relates to what you do or what you say you are doing on that page. You want to include Who, What, When, Where, and if you have time, Why and How.

Example: If you are a plumber and you are adding a video to your hot water heater page then the topic needs to all about water heaters (not toilets , sinks, bathtubs, etc.) If the video is on your Home page, then you are allowed to say everything. But keep in mind your time limitations. Unless a video is fascinating, most people won’t listen to more than a minute. The exception is how-to videos.

When we are done producing your video and you approve it, your Web video is uploaded to your own YouTube account then loaded into your web page with YouTube code.

For more information you can reach us at 410-420-9390. We are the team at Coastal Web Marketing providing SEO web marketing, website design and web videos for small businesses.

Video Marketing Mistakes to Avoid

Web Videos

Video Marketing Mistakes to Avoid

You’ve probably noticed it yourself.  Just about any time you search for something on the Internet, several videos show up in your top search results. Did you know YouTube is the second largest search engine? Cisco recently predicted that global online video traffic will be 55 percent of all consumer internet traffic by 2016.

If your video marketing strategy is still in the ideas phase, it’s time to get moving. A good web production company can help you use web videos to your advantage. Video is a very effective marketing tool when done right. But some do-it-yourself videos produced by small businesses sometimes do more harm than good. Here are some common mistakes and how to avoid them.

  • Making a video just to make a video  Did you ever have a teacher or a coach tell you “When you fail to make a plan, you plan to fail?” Well, turns out, they were right. You have to ask yourself if your web video serves a higher strategic purpose. Is it branding you? Will it encourage customers to buy your product?

The solution: Approach video marketing like you would any other marketing campaign. If you can obtain a business objective through video, then go for it.

  • Not branding correctly Hearing someone remembers seeing your video is great. But if they can’t remember the name of your business, that’s a problem. Many times we get so wrapped up in making of the video that we forget its actual purpose: communicating the benefits of and promoting your business.

The solution: Brand your video with your logo, website URL, or another piece of your identity — especially in the beginning.

  • Making your video too long How long was the last online video you watched? Thirty seconds? Maybe two minutes? Remember, your video needs to be engaging and not so long people get bored and click away.

The solution:  Keep it short, sweet, and to the point. About 60-90 seconds is the target number.

  • Not focusing on a single message So, suppose you just watched an online video for a company that talks about its new product, its history, a new location, business awards, recent community involvement, personal message from the CEO, and a new rewards program. Did you learn anything? Maybe, if you actually watched it all the way through.

The solution:  Deliver a single message with your video so viewers have a definite takeaway. Consider making several videos that address different aspects of your business. Be sure to place the videos on the pages they relate most closely to.

  • Not giving a call to action “Visit our website.” “Give us a call.” “Follow us on Facebook.”

Did you include something like this in your web video? If not, your visitors may be unsure of the next step to take — and you just lost a valuable lead, sale or click.

The Solution:  Include a clear call to action so your viewers know what to do after they’ve watched your video.

  • Failing to use SEO for your video Getting your audience to see your video online is crucial. Just posting it on YouTube isn’t enough anymore. There are specific tactics and techniques that can drive web traffic to your site and video, and rank your site higher in search results.

The Solution: Use SEO techniques to increase the online visibility of your video. An SEO company can help you with this.

  • Expecting instant results “If you build it, they will come” only works in the movies. Video marketing takes a while to become effective.

The solution:  Understand that a good video marketing strategy requires consistency, dedication, and patience.

  • Incorrect placement of selling points Waiting until the end of your video to convey your selling points is dangerous. The longer a video is, the faster people get bored.

The solution: Put major selling points at the start of your video.

  • Failing to address your target audience Sure, you have products and services that can benefit a wide audience. However, your video will be more effective if you focus on one point and don’t cast too wide a net. Different people have different pain points. You need to decide which ones you want to address. Remember, when you try to speak to everyone, you speak to no one.

The solution: Focus your message on a specific and well-defined target audience.

  • Choosing the wrong partner or producer Your viewers and potential customers are very picky. They’ll be critical of the quality of your video and equate it to the quality of your business. Sure, anyone can use a smartphone to make a video, but is that how you want people to see your brand? And if you hire a web production company to produce the video, do they know about your industry or understand the market? Ask a lot of questions to get the answers you need. After that, it’s time decide if your video partner can produce something that reflects the quality of your company.

The solution: Do your homework before hiring any outside talent or firm to create content for your business.

For more information you can reach us at 410-420-9390. We are the team at Coastal Web Marketing providing SEO web marketing, website design and web videos for small businesses.

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