Top Reasons Why You Should Have a Business Website

 
Categories
Website Design

If you’re still a Yellow Pages kind of business, this article is for you. Did you know that nearly 90% of consumers do online research and read reviews before choosing where to buy a product or service? By not having a business website, you are taking yourself out of the mix of businesses that people consider. Sure, you may be listed in some directories, but if you don’t have a website that tells prospective customers more about who you are and what you do, they may think you’re behind the times, or have something to hide. This is especially true for people under 45 who have had internet access for most of their adult lives.

Hiring a professional web design company to build your website is an investment in your company’s future. A functional website design is one of the most important pieces of your marketing plan. Take the money you’ve been using on Yellow Pages and newspaper ads and put it towards a website. Your new website should be attractive, easy to navigate and provide valuable, informative content to current and prospective customers.

There are several reasons a website should be a part of your marketing campaign:

Flexibility. Websites provide opportunities to post new and different content daily, weekly, monthly, etc. Your website can also be easily revised and tweaked for constant improvements and/or changes in your business’ product or service information. This includes adding special promotions as well.

Convenience. It is far more convenient for a person to research a product or service, schedule a free quote, sign up for a class, or buy a product online, compared to driving to a store to accomplish the same task. And if it’s after hours, don’t you want people to be able to contact you through your contact form? A lot of people can’t call during regular business hours.

Credibility. A website gives you the opportunity to tell potential customers what you do, what products and/or services you offer and why you deserve customer’s trust and confidence. As discussed above, not having a business website these days sends a negative message to a large part of your potential customer base.

Cost. The cost to build and maintain a website is relatively cheap compared to print forms of media. Shop around. Get several estimates from local web design companies. Going with a professional is your best bet, because they have the expertise in what is really a pretty technical area. The best way to spend your marketing budget is by creating an attractive and easy to use website that helps you attract customers.

Customer Service Your business’ website can provide valuable and informative content. This can be through the content on each web page, blogs, videos, FAQs, and industry specific information. Quality content enhances the visitor’s user experience and satisfaction. And by having a contact form or customer feedback form, you make it easy for current customers and prospective customers to interact with you, day or night.

Your website really is your best chance to make a good first impression with prospective clients. For more information on Maryland web design and SEO services, call Coastal Web Services today at 410-420-9390 or use our contact form and someone will get back to you shortly. We offer a free, no obligation consultation, complete with a written estimate. We serve small business clients in Maryland, DC, Virginia, Pennsylvania, Delaware, North Carolina and Alabama.

How Long Before I See SEO Results?

 
Categories
SEO

The folks at Google recently released a video about how to hire an SEO company in which Maile Ohye of Google says that you really need to give the SEO company you hire 4-12 months to see tangible results from their search engine optimization efforts.

A good SEO company will tell you up front that results will not be immediate, and that implementing SEO efforts takes a bit of time to see results, and then fine tuning once your rank in the search engine results (SERPs) starts to improve.

Even once you are on the first page of results for the key phrases you want to do well on, work still needs to be done. Things change so fast in the SEO world that it’s important to continue to work on your SEO strategy over the long haul. Search engine optimization is not a one and done thing. It’s a long term investment in your company.

If you’re ready to use the power of SEO to help you bring in new clients and grow your business, contact Coastal Web Services today for a free website analysis and SEO analysis. Your SEO is only as good as your website’s design, ease of navigation, page names and content.

Coastal Web Services is a Baltimore area web design company providing web design and SEO services to clients throughout the Mid-Atlantic region, as well as California and Alabama. Call us today at 410-420-9390 for a free consultation.

Choosing Among Website Color Schemes

 
Categories
Website Design

OK, so you’re working with a web design company to develop your new website. One of the most important things that will determine the look and feel of your website is the website colors you choose. If you’re wondering how to choose the right colors for your website, keep reading.

For some background, you may want to read this article on the basics of color theory.

If you already have a company logo and ad campaign that uses certain colors, it may make sense to use those colors, as well as variations of those colors to develop your website color scheme. If you’re starting from scratch with a new website design, there are two primary questions to ask to help identify the proper colors:

  • What is the content about?
  • And, who will most likely read the content?

For example, let’s say you’re developing a website that will cover everything about babies. So, the content is clearly about infants, but who is going to read it? It is most likely the mothers or moms-to-be. After giving it some thought, we can extract some keywords that will help us to choose the colors, which in this case are: Baby, Babies, Mothers, and baby things (Clothes, Food, Toys, Diapers, etc). Then we can look for these items in our surroundings or using Google images for inspiration.

In this case, I entered the words “baby colors” into Google images, and these color schemes were prevalent:

 Baltimore County, website color schemes, Harford County, web design companyBaltimore County, website color schemes, Harford County, web design company

 

Now depending on your business and your personality, one of those color schemes might seem better. Personally, I think the pastel color scheme is suited for a baby clothes/baby gifts website, while the primary colors are great for a daycare or kid’s toy store. But that’s the thing. Color is personal.

If you’re ready to start thinking about website color schemes, you may want to learn a little about HTML color codes, and what they mean. Scroll down at the link to take a look at an html color chart.

Pick some colors that appeal to you and relate to your logo, or the product/service you are selling. When you meet with your web design team, you can discuss with them your color choices, and what will work well with the overall design you choose.

Coastal Web Services is a full service Harford County web design company, offering SEO services and graphic design services as well. If you’re looking for a website development company to build a website, call us today at 410-420-9390.

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