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What is SEO?

If you’re wondering just what is SEO, we’re glad you stopped by. Coastal Web offers SEO consulting services and web design services, and it’s easy for us to forget that not everyone knows what that means. Every industry has its own language and own acronyms, and it’s our job to make sure prospective clients understand what we have to offer,

SEO Stands for Search Engine Optimization

SEO is an acronym for search engine optimization. From the dictionary:

search en·gine op·ti·mi·za·tion

noun

COMPUTING

noun: search engine optimization; plural noun: search engine optimizations

the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.

“the key to getting more traffic lies in integrating content with search engine optimization and social media marketing”

OK, that tells you the definition. But what about that whole “process” thing? It sounds like that is what really needs to be defined.

First of all, it may be easier to say what SEO is not. SEO is not paid advertising or PPC. SEO gets you higher in the search engine results pages (SERPs) organically, without paying Google, Yahoo or Bing for doing so. Now of course, the process isn’t “free” because you pay an SEO services company like Coastal Web to implement your SEO strategy.

Lately, we’ve found that videos sometimes help explain things better than reading about something. The folks over at Search Engine Land put together a great video to explain SEO.

Now we can’t give away all of our trade secrets, but our SEO consulting services involve a lot of research into what you do and how you do it. We also look at who your competitors are and how they are doing in organic search, or the search engine results pages (SERPs). We analyze your website and your competitors to come up with actionable information.

We perform keyword research to find what phrases people are actually typing into the search box when they are looking for your products and services. Armed with that information, we create a keyword map, which is sort of a roadmap for your website’s search engine optimization. We do things behind the scenes in the code, such as creating unique page url names that are descriptive of what that page is about, we create title tags, description tags, image alt tags and more.

We also update your web content to current SEO standards, which includes using header tags, and sprinkling your key phrases naturally throughout the text. Above all, your content needs to be informative and easy to read.

Above all, SEO is one of the best marketing tools you can have in your toolbox. The days of Yellow Pages advertising are pretty much gone. Most younger people today have never cracked open the Yellow Pages, because they do all of their research for a company online. The same thing goes, to a certain extent, for newspaper advertising and direct mail. Newspaper subscription rates are down nationwide, and most junk mail goes straight into the trash or recycling.

Spend your marketing budget on implementing SEO into your website, and you’re making an investment in the future of your company. You’re worth it, right?

If you want to learn more about SEO and how it can help you boost website traffic and boost your conversion rate, call Coastal Web Services today at 410-420-9390 or use our contact form and request a free SEO Analysis.

We provide SEO consulting services and website design throughout the greater Baltimore area, as well as Washington DC, northern Virginia, southern Pennsylvania, Delaware, North Carolina and Alabama.

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