SEO Content for your Website, BLOG or Ad Campaign
We think one of the things that sets Coastal Web Marketing apart in the SEO market is that we provide SEO content writing services. Let’s face it, most business owners are experts in their field, but not necessarily great writers. That’s where our SEO content writer comes in. She’s a former award-winning journalist who has been writing with SEO in mind for the last 13 years. Using keyword research, industry research, your existing content or even a list of bullet points you want to get across, our writer plans and develops SEO optimized content for your web pages, and blogs if you choose to have a blog. Writing starts when keyword research is complete.
You and the Coastal team identify key words you want to rank for – think what your customers would enter into the search bar if they wanted to find a company like yours. Based on the key word research and other factors, we develop the content based on phrases you can realistically hope to rank for that include your key word. Beyond your main web pages, a great way to use content to increase website traffic is to add a Frequently Asked Questions (FAQs) page or a blog. In this way, you are able to use long-tail phrases that include questions. These frequently have a high search volume, but a much lower difficulty number, meaning they are easier to rank for.
Why Is SEO Optimized Content Important?
You may be able to write your own content if you like to write. But chances are you can’t write SEO optimized content. And you may be wondering, what’s the big deal? The big deal is Google. Google ranks well-written, informative content that is optimized for SEO higher in the search engine results pages (SERPs) as long as other aspects of your website are optimized for SEO as well. In fact, your content is a MAJOR way that Google judges if your website is relevant to a search query. And utilizing our SEO content writing services when we develop your website or provide you with local SEO services is a great way to ensure your content is relevant to the people who need your products or services.
Writing for People First, Search Engines Second
Wait, what? We just said SEO content writing is all about Google and getting your content up high in the search engine results pages (SERPs). Yes, that’s true, but Google also judges content on if it is written with people in mind. Google’s algorithms use several factors to determine if a page of content is worthy of being on the first page.
These factors include:
• Query meaning/search intent
• Web page relevance
• Quality of content
Did you know that Google uses nearly 200 ranking factors overall, but these are the factors most directly related to content. In addition, you can rest assured that our SEO content writing meets or exceeds industry best practices. We do not use black hat SEO techniques such as keyword stuffing or copying and pasting someone else’s content into your website. It’s important to note that this is an add-on service to either our web design or SEO services, and not a stand-alone service.
Give us a call at 410-420-9390 or email us using our contact form.